Team Lead

8 hours ago

Pune, Maharashtra, India Amura Marketing Technologies Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Position: Team Lead - Account Management

Experience:

3-5 years

Employment Type:

Full-Time

Location:

Pune

About the Role

We are looking for a
strategic and growth-focused Account Manager

with a
holistic understanding of marketing strategy, client engagement, and team leadership

. This role requires an individual who can
develop and execute multi-channel marketing strategies, manage client relationships, and drive business growth

beyond just paid media.

The ideal candidate should have experience in
marketing strategy planning, performance marketing, brand building, and cross-functional collaboration

, ensuring that marketing initiatives are
data-driven, creative, and aligned with business objectives

. This role also demands
strong communication, team management, and problem-solving skills

to drive successful client engagements.

Responsibilities
1. Client & Account Management

  • Serve as the
    primary marketing consultant for clients

, understanding their
business goals and growth challenges

.
- Develop
integrated marketing strategies

, including brand awareness, acquisition, engagement, and retention.
- Drive
marketing performance beyond paid media

, ensuring alignment across content, CRM, email, SEO, and social.
- Actively
identify upsell and cross-sell opportunities

, aligning marketing strategies with client needs.
- Manage multiple client accounts, ensuring
seamless execution and goal achievement

.

2. Marketing Strategy & Planning

  • Develop
    full-funnel marketing strategies

, integrating
paid, owned, and earned media

.
- Align digital campaigns with
business objectives, brand positioning, and customer journeys

.
- Guide the
development of messaging frameworks, creative concepts, and content strategies

.
- Plan and manage
multi-channel marketing budgets

, ensuring maximum ROI.

3. Paid Media & Growth Execution

  • Work alongside media buyers to
    optimize advertising strategies

, but also leverage
organic growth strategies

.
- Oversee the
execution of data-driven campaigns

across Google, Meta, LinkedIn, and other platforms.
- Integrate paid media efforts with
organic, SEO, email marketing, and offline marketing

for full-funnel impact.

4. Data Analysis & Performance Optimization

  • Utilize Google Analytics, CRM data, and marketing automation platforms to
    track key business KPIs

.
- Conduct
campaign audits, A/B testing, and conversion rate optimization

to improve performance.
- Provide
monthly and quarterly performance reports

with insights and recommendations.

5. Team Leadership & Collaboration

  • Manage and
    mentor a team of marketing executives, media buyers, and analysts

.
- Oversee marketing operations, ensuring timely execution and quality control.
- Coordinate with
creative, content, and tech teams

to align messaging and execution strategies.
- Establish best practices in
client communications, reporting, and marketing execution

.

Key Skills & Requirements

  • 4+ years in marketing strategy, performance marketing, and client management

.
- Experience in full-funnel marketing planning, including paid, SEO, CRM, and content marketing

.
- Strong
analytical mindset

with experience in
Google Analytics, Looker Studio, and CRM tools

.
- Excellent communication skills

to manage client relationships and internal teams.
- Proven ability to lead and mentor

a team of marketing professionals.
- Hands-on experience with
budget planning, media optimization, and customer acquisition strategies

.

Knowledge of
D2C platforms like Shopify, WooCommerce, or custom e-commerce ecosystems

.

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