Digital Marketing Team Lead

Company Description

Digital Tokri is a digital marketing agency dedicated to transforming traditional businesses into digital successes. By leveraging internet marketing channels and cutting-edge strategies, the agency enables clients to achieve business growth while optimizing costs. With a focus on results-driven solutions, Digital Tokri supports its clients in navigating the digital landscape effectively.

Location: https://share.google/s5MYK4BKBE620kXiW

Role Description

This is a full-time, on-site role based in Pune (Wakad) for a Digital Marketing Team Lead (SEM + SMM). The role involves managing and leading a team to execute effective Search Engine Marketing (SEM) and Social Media Marketing (SMM) strategies.

We are looking for an experienced and performance-driven Digital Marketing Manager with expertise in both Search Engine Marketing (SEM) and Social Media Marketing (SMM). The ideal candidate will have strong hands-on experience in managing paid campaigns, building high-impact social media strategies, optimizing performance metrics, and driving measurable business results.

As a key member of our marketing team, you will be responsible for planning, executing, and optimizing multi-channel digital campaigns across Google Ads, Meta Ads, LinkedIn, and major social media platforms. You will work cross-functionally with SEO, content, design, development, and client servicing teams to ensure cohesive brand messaging and seamless campaign execution.

• Develop, implement, and manage end-to-end SEM strategies across Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms.
• Optimize campaigns continuously to enhance CTR, CPC, CPA, ROAS, Quality Score, and conversion rates.
• Perform strategic bid and budget management to achieve campaign goals efficiently.
• Execute A/B tests for ads, landing pages, and audiences to refine targeting and improve results.
• Track and analyze performance using Google Analytics, Google Tag Manager and platform dashboards.
• Develop and execute a data-driven social media strategy based on competitive research, trends, and audience insights.
• Plan and manage social media campaigns for domestic and international audiences across Facebook, Instagram, LinkedIn, Twitter, and emerging channels.
• Oversee content posting, scheduling, engagement, and community management aligned with brand tone and guidelines.
• Use analytics tools to track reach, engagement, sentiment, follower growth, and campaign performance to generate actionable insights.

• 3–5 years of combined experience in SEM, SMM, and performance marketing.
• Proven track record of running high-performing paid campaigns and social media strategies.
• The ideal candidate will possess strong leadership and people management skills, with the ability to motivate, guide, and develop team members.
• Strong problem-solving and decision-making abilities, able to address issues promptly and efficiently.

• Expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, Google Analytics, Tag Manager, Search Console.
• Experience with SEM tools like SEMrush, Ahrefs, and social analytics or listening tools.
• Strong understanding of campaign KPIs, attribution, and performance optimization.

• Data-driven mindset with the ability to interpret complex datasets and extract insights.
• Experience with A/B testing, funnel optimization, and ROI-driven strategy building.
• Strong budgeting and media planning skills.
• Strong leadership skill compelling ad copies and engaging social content.
• Excellent presentation, reporting, and communication skills.
• Ability to lead & collaborate with creative teams and guide design requirements.
• The role also requires strong interpersonal and conflict-resolution skills to maintain a positive and productive work environment.

• Comprehensive medical insurance
• Budget- 5LPA-6LPA
• 5 days working (Monday to Friday)
• sick leave, paid leaves and company-observed holidays
• Opportunity to work with one of the finest Digital Marketing team.

Work Type

Work-from-Office

(This position is fully on-site; remote work is not available. Please apply only if you are comfortable working from the office only).