Marketing Head

11 hours ago

Pune, Maharashtra, India Henxa Associates Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Title: Head of Marketing Omnichannel Growth

Location: Pune, Maharashtra

Experience: 8 to 15 Years

Industry: D2C / Footwear / Fashion / Lifestyle / Consumer Brands

About the Company:

Join a fast-growing, innovation-led childrens footwear brand based in Pune thats pioneering patented expandable footwear technology shoes that grow with a child's feet.

The brand blends comfort, design, and sustainability to create a new category of intelligent footwear for kids. With a strong D2C presence, rapid offline expansion, and a design-first philosophy, the company is on a mission to redefine how children experience comfort and movement.

Position Overview:

We're looking for a dynamic Head of Marketing (Omnichannel Growth) to lead brand, performance, and customer growth initiatives across online and offline channels. This is a leadership opportunity for someone who thrives in scaling D2C brands, building teams, and driving measurable impact across touchpoints.

Key Responsibilities:

  • Define and execute a 360 growth strategy across D2C, marketplaces, and retail.
  • Lead performance marketing across Meta, Google, influencer, and affiliate ecosystems.
  • Develop and manage omnichannel campaigns that unify digital and in-store brand experiences.
  • Build, mentor, and lead a high-performing marketing team across creative, media, and CRM functions.
  • Partner with product, sales, and technology teams to align marketing strategy with business goals.
  • Own key performance metrics — CAC, ROAS, retention, and overall brand growth.
  • Oversee brand storytelling, positioning, and content strategy to strengthen recall and differentiation.
  • Manage budgets effectively and ensure strong ROI across all channels.

Ideal Candidate Profile:

  • 8–15 years of marketing experience with D2C, consumer, or lifestyle brands (e.g., Mamaearth, Atomberg, Frido, Snitch, Comet Shoes, etc.)
  • Deep expertise in performance marketing, brand building, and omnichannel strategy.
  • Proven success in scaling early or mid-stage consumer brands to national presence.
  • Strong analytical and creative balance — able to interpret data while building emotional brand connect.
  • Experience managing teams, agencies, and cross-functional projects.
  • Excellent communication, leadership, and decision-making skills.

What's in it for You:

  • Lead the marketing vision for a fast-growing, design-led brand.
  • Opportunity to work directly with founders and leadership on business growth.
  • Dynamic and entrepreneurial work culture.
  • Competitive compensation with performance-linked rewards.

Employment Type:

Full-time, Permanent

Location:

Pune, Maharashtra

How to Apply:

If you're passionate about building brands that blend purpose with performance, share your resume at [insert your email ID] with the subject line:

Application – Head of Marketing (Omnichannel Growth).

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