Head of Digital Marketing

2 weeks ago

Pune, Maharashtra, India Populace World Solutions Full time

Position- Head of Digital Marketing

Experience- 8+ years

Location- Pune (Kharadi)

Domain- B2B

Required Skills & Qualifications:

  • 8+ years of digital marketing experience with at least 3+ years in a leadership role.
  • Proven experience driving marketing strategies across B2B and (ideally) B2C contexts.
  • Deep knowledge of email marketing platforms, A/B testing tools, and performance optimization techniques.
  • Experience managing paid digital campaigns (LinkedIn, Google Display, Meta, etc.) with a revenue-first mindset.
  • Strategic thinker with strong analytical skills and hands-on execution capability.
  • Excellent collaboration and communication skills to influence marketing, sales, and leadership.
  • Experience in demand generation or performance marketing roles in high-growth or SaaS environments.

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