Business Manager – EBOs

1 week ago

Gurgaon, Haryana, India Jain Amar Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Key Responsibilities

1. Business Ownership & Strategy

  • Drive P&L ownership of the EBO vertical (COCO, Omni-Channel + Franchise).
  • Formulate and execute strategies to increase topline, profitability, and market penetration.
  • Align store expansion with brand strategy — oversee new store feasibility, location scouting, ROI modeling, and launch execution.

2. Sales & Operations Leadership

  • Monitor monthly and seasonal sales targets across geographies, ensuring consistent achievement.
  • Drive 
    channel KPIs
    : LFL growth, ASP, SSPD, NPS, sell-through, and markdown optimization.
  • Implement strong store audit and SOP adherence mechanisms (operations, VM, staff productivity).

3. Merchandising & Assortment

  • Oversee seasonal merchandise planning and allocation in coordination with central buying & merchandising teams.
  • Ensure stock rotation, ageing management, and optimal assortment at store level to maximize sell-through.
  • Use 
    money-mapping principles
     to minimize dark zones and improve display efficiency.

4. Marketing & Promotions

  • Work in close coordination with MarCom to roll out store-level promotions, campaigns, and regional activations.
  • Monitor campaign ROI, footfall uplift, and conversion metrics.
  • Support new product launches and ensure VM execution is aligned with brand identity.

5. Team Leadership & Development

  • Lead and mentor a team of 
    Area Managers, Sales Ops, and Merchandising staff
     .
  • Build strong franchise partner relationships, ensuring alignment with brand standards and business goals.
  • Drive performance culture with regular reviews, dashboards, and capability-building initiatives.

Candidate Profile

  • 10–15 years of experience in 
    Retail / Apparel / Lifestyle industry
    , with proven success in managing 
    EBO networks (COCO + Franchise)
    .
  • Strong commercial acumen with exposure to 
    P&L ownership, business development, and merchandising
    .
  • Demonstrated ability in leading large teams across geographies.
  • Deep understanding of 
    retail operations, customer experience, and sales analytics
    .
  • Excellent stakeholder management (internal & external – landlords, franchisees, and partners).
  • MBA / Master's in Retail / Fashion Management from reputed institute preferred.

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