Performance Marketer

2 weeks ago

Jaipur, Rajasthan, India SAMURAI HOME Full time ₹ 5,00,000 - ₹ 15,00,000 per year

About the Role:

We are looking for a results-driven
Performance Marketer with expertise in Meta Ads (Facebook & Instagram)
to lead customer acquisition and revenue growth across digital channels. The ideal candidate will have prior experience in the
furniture or home décor industry
, understanding the nuances of high-consideration purchases and long customer journeys.

Key Responsibilities:

  • Plan, execute, and optimize paid media campaigns
    on Meta platforms (Facebook, Instagram) with a focus on lead generation, retargeting, and sales conversion.
  • Develop
    campaign strategies
    aligned with brand goals, seasonality, product launches, and promotional calendars.
  • Conduct
    audience research and segmentation
    to target potential customers based on behavior, interest, and demographic data.
  • Create high-performing
    ad creatives and copy
    in collaboration with the content and design teams tailored for Meta placements.
  • Monitor and analyze performance data daily; track KPIs such as CTR, ROAS, CPA, CPM, and CVR.
  • Manage
    A/B testing
    for creatives, audiences, and bidding strategies to continually improve performance.
  • Work closely with the e-commerce team to ensure landing pages and product feeds are optimized for conversion.
  • Stay updated on platform changes, best practices, and new ad formats released by Meta.
  • Generate regular performance reports and deliver actionable insights to stakeholders.

Requirements:

  • 3-6 years
    of hands-on experience managing Meta Ads campaigns.
  • Proven success in
    e-commerce or direct-to-consumer marketing
    , preferably in the
    furniture or home décor industry
    .
  • Strong understanding of
    performance marketing metrics
    , attribution models, and customer journey mapping.
  • Proficiency in using
    Meta Ads Manager
    , Meta Pixel, Events Manager, and Google Analytics.
  • Experience with
    retargeting and lookalike audiences
    .
  • Ability to work cross-functionally with creative, product, and data teams.
  • Strong analytical skills with a test-and-learn mindset.
  • Familiarity with
    Shopify, WooCommerce, or similar platforms
    is a plus.

Preferred Qualifications:

  • Experience with other paid media channels (Google Ads, Pinterest) is a bonus.
  • Knowledge of furniture-specific customer behavior and seasonal buying trends.
  • Background in conversion rate optimization (CRO) and landing page optimization.

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