Performance Marketer

Company Description

Breakthrough Technologies is dedicated to transformative change in individuals and organizations. Leveraging cutting-edge research on the human mind and consciousness, we offer experiential training programs designed to dismantle limiting beliefs and reshape thought patterns. Our mission is to facilitate profound, lasting shifts in perspective, enabling participants to unlock their fullest potential and navigate life with clarity, confidence, and purpose. We're committed to guiding you every step of the way towards true fulfillment and joy.

Role Description

This is a full-time, on-site role (Office Location - Tilak Nagar, Jaipur) for an expert specializing in Meta Ads located.

We are looking for a
T-Shaped Performance Marketer

who specializes in driving results for coaches and consultants through paid advertising, while also having strong skills across the entire marketing funnel—from landing page creation to email automation and retention marketing.

This isn't just about running ads. You'll be responsible for building complete customer acquisition systems that convert cold traffic into paying clients and keep them engaged long-term.

If you understand the coach/consultant business model, know how to set up high-converting funnels, and can optimize campaigns to scale profitably—this role is for you.

Core Expertise (The "Vertical" of the T)
Paid Advertising - Facebook & Google Ads

• Plan, launch, and scale performance-driven campaigns on Facebook, Instagram, and Google Ads
• Conduct deep audience and keyword research to identify high-intent segments
• Continuously monitor and optimize campaigns to hit KPIs: CTR, CPC, CPL, ROAS, CAC
• Run A/B tests on ad copies, creatives, audiences, and landing pages
• Manage ad budgets ranging from ₹50K to ₹5L+ per month
• Stay updated with Meta and Google algorithm changes, ad policies, and best practices

Broader Marketing Skills (The "Horizontal" of the T)
Landing Page & Funnel Creation

• Build high-converting landing pages, webinar registration pages, and sales pages using tools like:
• GoHighLevel (GHL)
• ClickFunnels
• Leadpages

or similar platforms
- Optimize funnels for conversions through heat mapping, A/B testing, and copy improvements
- Understand funnel psychology and what makes coaches/consultants' offers convert

Marketing Automation & CRM Setup

• Set up email automation sequences (welcome series, nurture sequences, cart abandonment, post-purchase follow-ups)
• Build workflows in tools like GoHighLevel, , ActiveCampaign, or Mailchimp
• Tag and segment audiences based on behavior and engagement
• Integrate Zapier or for seamless automation between platforms

Retention & Lifecycle Marketing

• Develop and execute retention strategies to reduce churn and increase LTV
• Create re-engagement campaigns for inactive leads and past clients
• Set up email/SMS marketing campaigns to keep customers engaged
• Use upsell and cross-sell strategies to maximize customer value

Copywriting & Creative Collaboration

• Write compelling ad copy and landing page headlines that speak to the coach/consultant's target audience
• Collaborate with designers to create scroll-stopping ad creatives and video scripts
• Understand direct response copywriting and the language that converts in the coaching industry

Analytics & Reporting

• Track and analyze the full funnel: from ad impression to client conversion
• Use Google Analytics, Meta Pixel, and UTM parameters to attribute revenue correctly
• Generate weekly/monthly performance reports with actionable insights
• Make data-driven decisions to improve ROAS and lower customer acquisition costs

Key Responsibilities

End-to-end campaign management: from strategy to execution to optimization

Build landing pages and sales funnels on platforms like and GoHighLevel

Set up marketing automation workflows for lead nurturing and client onboarding

Implement retention marketing strategies to increase customer lifetime value

Conduct competitor research and stay updated on trends in the coaching/consulting space

Work closely with founder to understand their offer and target audience

Test, iterate, and scale campaigns that consistently deliver results

Requirements
Must-Have Skills:

• Minimum 1-2 years

of hands-on experience managing Facebook and Google Ads
- Proven experience working with
coaches, consultants, or info-product businesses
- Strong knowledge of
landing page builders

: , GoHighLevel, ClickFunnels, etc.
- Experience setting up
email automation and CRM workflows
- Understanding of
retention marketing, lifecycle campaigns

, and customer journey mapping
- Proficiency in
Meta Ads Manager, Google Ads, Google Analytics, and Meta Pixel
- Strong
analytical mindset

with the ability to interpret data and make optimization decisions
- Excellent
copywriting skills

for ads and landing pages
- Self-starter with the ability to work independently in a remote setup

Good-to-Have Skills:

• Experience with
  webinar funnels

and
VSL (Video Sales Letter) funnels
- Knowledge of
SMS marketing

platforms like Twilio or built-in GHL SMS
- Familiarity with
Zapier or

for automation
- Basic understanding of
SEO and organic content marketing
- Experience running ads for high-ticket offers (₹25K - ₹5L+)
- Understanding of the
Indian coaching/ed-tech market

Who You Are

A strategic thinker

who sees the bigger picture beyond just running ads

Data-obsessed

and always looking for ways to improve metrics

Execution-focused

and able to move fast without compromising quality

Customer-centric

and understand what drives coaches' audiences to take action

Tech-savvy

and comfortable learning new tools and platforms

Collaborative

and communicate clearly with team members and stake holders

What You'll Work On

• Scaling ad campaigns from ₹20K/day to ₹1L+/day profitably
• Building evergreen funnels that generate leads and sales on autopilot
• Creating automated nurture sequences that convert cold leads into warm buyers
• Running webinar and VSL campaigns for high-ticket coaching programs
• Setting up retention systems that keep clients engaged and buying more

Perks and Benefits

Fast Career Growth - Can look to become a Team Leader in 12-18 months.

Salary plus excellent incentives for superlative performance.