Performance Marketing Specialist
4 days ago
Performance Marketing Ads Specialist
Location: Jaipur/Gurgaon (Work from Office)
Company: MightyWeek
About the Role
We're looking for a hands-on Performance Marketing Ads Specialist who can execute and manage advertising campaigns across digital platforms. You'll be responsible for setting up, monitoring, and optimizing paid campaigns to drive measurable results for MightyWeek.
Key Responsibilities
Execute and manage performance marketing campaigns across platforms including Meta (Facebook/Instagram), Google Ads, LinkedIn, and other relevant channels
Set up ad campaigns with proper targeting, budget allocation, and bidding strategies
Monitor campaign performance daily and make data-driven optimization decisions
Conduct A/B testing on different audience segments, placements, and ad formats
Track and analyze key metrics including CTR, CPC, CPM, conversion rates, and ROAS
Manage campaign budgets effectively to maximize ROI
Generate regular performance reports with actionable insights and recommendations
Collaborate with the creative and content teams to implement provided ad copy and creatives
Stay updated with platform algorithm changes, new features, and advertising best practices
Implement conversion tracking, pixels, and analytics tags correctly
Requirements
Essential:
Minimum experience executing 10+ paid advertising campaigns from start to finish
Proven hands-on experience with Meta Ads Manager/Google Ads platforms
Strong understanding of performance marketing fundamentals including targeting, bidding strategies, and campaign optimization
Ability to analyze campaign data and translate insights into actionable optimizations
Experience with conversion tracking and analytics tools (Google Analytics, Meta Pixel, etc.)
Understanding of key performance metrics and KPIs in digital advertising
Excellent attention to detail in campaign setup and monitoring
Must be willing to work from office in Jaipur or Gurgaon
Good to Have:
Knowledge of marketing automation tools
Basic understanding of landing page optimization
Experience in e-commerce, SaaS, or relevant industry verticals
What We Offer
Opportunity to work with a growing company
Hands-on experience managing real advertising budgets
Collaborative work environment
Professional growth opportunities
Note: Creative assets and ad copy will be provided by our internal team. Your focus will be on campaign execution, optimization, and performance delivery.
- MightyWeek is an equal opportunity employer.
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