Performance Marketer

15 hours ago

Jaipur, Rajasthan, India Vridora Realtors & Developers Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Title: Performance Marketer – Real Estate

Location: Sector 62 Noida

Department: Marketing

Reports To: VP / General Manager

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Job Overview

We are looking for a Performance Marketer who will be responsible for driving qualified real estate leads through paid media campaigns. The candidate will manage and optimize advertising across Meta (Facebook/Instagram) and Google Ads, ensuring maximum ROI through strategic targeting, creative testing, and data-driven decisions.

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Key Responsibilities


• Plan, execute, and optimize paid ad campaigns on Meta (Facebook, Instagram) and Google (Search, Display, YouTube) to generate real estate leads.


• Create and test ad creatives, copies, and landing pages to improve conversion rates.


• Monitor and analyze campaign performance daily, focusing on CPL (Cost per Lead), CTR, and lead quality.


• Coordinate with the Sales and CRM teams to ensure campaign-generated leads are qualified and converting.


• Manage ad budgets effectively, ensuring optimal spend across campaigns.


• Develop monthly performance reports and share insights to improve future campaigns.


• Stay updated with performance marketing trends, platform updates, and new tools.


• Assist in campaign scaling and explore new paid channels when required.

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Key Requirements


• Bachelor's degree in Marketing, Advertising, or related field.


• 2–4 years of proven experience in real estate performance marketing (preferred).


• Hands-on experience with Meta Ads Manager and Google Ads.


• Strong understanding of campaign metrics, audience targeting, and funnel optimization.


• Proficiency in analytics tools like Google Analytics and Meta Business Suite.


• Excellent communication and reporting skills.


• Self-driven, analytical mindset with a focus on results and conversions.

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KPIs (Key Performance Indicators)


• Average Cost per Lead (CPL)


• Lead Quality Score (as per Sales feedback)


• Conversion Rate from leads to site visits/sales


• ROAS (Return on Ad Spend)


• Timely delivery and optimization of campaigns

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