Performance Marketing Specialist

Job Title: Senior Performance Marketing Specialist

Company: Purewood

Location: Jaipur / Hybrid

Department: Digital Marketing & Growth

Reports To: Director, Marketing & Strategy

About Purewood:

Purewood is a global furniture and lifestyle brand with operations in India, England, and Canada, known for its handcrafted wooden furniture, elegant interiors, and sustainable craftsmanship. Each Purewood product blends timeless design with modern sensibility — and our digital platforms are at the heart of how we connect with customers worldwide.

We are seeking a Senior Performance Marketing Specialist to lead paid media strategy, optimize campaign performance, and drive measurable growth across all digital channels.

Position Overview:

The Senior Performance Marketing Specialist will be responsible for planning, executing, and optimizing all paid advertising campaigns across Google, Meta, YouTube, Pinterest, and other digital platforms. This role requires a highly analytical and creative marketer who can manage budgets efficiently, identify growth opportunities, and deliver strong ROI through data-driven decision-making.

The ideal candidate has a proven track record of scaling e-commerce or luxury lifestyle brands, with deep expertise in paid search, paid social, and performance analytics.

Key Responsibilities:

1. Paid Media Strategy & Execution

• Develop, implement, and manage performance marketing campaigns across Google Ads, Meta Ads, YouTube, and display networks.
• Design and execute campaigns to achieve business goals such as sales, traffic growth, and lead generation.
• Continuously test new ad formats, audiences, and creatives to optimize performance and reduce CAC.

2. Campaign Optimization & ROI Management

• Analyze campaign data to identify trends, insights, and actionable improvements.
• Optimize bids, keywords, and targeting to maximize ROAS and conversion efficiency.
• Implement robust A/B testing for creatives, landing pages, and audience segmentation.

3. Cross-Channel Integration

• Coordinate with the SEO, content, and design teams to ensure consistent messaging across all digital touchpoints.
• Align paid media with brand campaigns, product launches, and seasonal promotions.
• Integrate retargeting and remarketing campaigns for maximum customer retention.

4. Analytics, Tracking & Reporting

• Set up and monitor performance tracking through GA4, Google Tag Manager, and Data Studio dashboards.
• Measure campaign performance against KPIs including CTR, CPC, ROAS, and conversion rate.
• Present weekly and monthly reports with actionable insights to the leadership team.

5. Budget & Vendor Management

• Manage monthly and quarterly digital marketing budgets effectively.
• Liaise with advertising partners, media agencies, and platform representatives when needed.
• Evaluate and onboard new tools or platforms to enhance ad performance and tracking accuracy.

6. Leadership & Collaboration

• Mentor junior marketing executives or analysts.
• Work closely with product, e-commerce, and creative teams to design high-impact ad campaigns.
• Stay up-to-date with performance marketing trends, algorithm changes, and platform updates.

Qualifications & Skills:

• Bachelor's degree in Marketing, Business, or related field (MBA preferred).
• 5+ years of hands-on experience in performance marketing for e-commerce, furniture, or lifestyle brands.
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics (GA4), Tag Manager, and Data Studio.
• Strong understanding of audience segmentation, conversion tracking, and pixel implementation.
• Experience with Shopify, WordPress, or similar e-commerce CMS.
• Analytical mindset with strong Excel and data visualization skills.
• Excellent written and verbal communication abilities.

Preferred Skills:

• Experience with international performance campaigns (UK, Canada, and India).
• Knowledge of programmatic advertising, Pinterest Ads, and influencer amplification.
• Familiarity with CRM-driven retargeting using Klaviyo or similar tools.
• Certification in Google Ads or Meta Blueprint is a plus.

Compensation:

Competitive salary with performance-linked bonuses and opportunities for international project collaboration.

Job Types: Full-time, Permanent

Pay: ₹20, ₹35,000.00 per month

Application Question(s):

• Are you based in Jaipur?

Experience:

• Performance Marketing Specialist: 5 years (Required)
• WordPress: 2 years (Required)

Work Location: In person