Performance Marketer

4 weeks ago

Jaipur Rajasthan India, Rajasthan The Cogent Full time

Job Title: Media Buyer [Lead Generation / E-Commerce]

• Jaipur, Rajasthan

• Experience: 2-5 Years (Preferred in Meta and Google Ads, budget optimization, & Lead generation)

• Employment Type: Full-Time

• Salary: Up to 8 LPA


Job Overview:

We’re seeking a highly motivated Performance Marketing Specialist to manage and optimize paid media campaigns across platforms like Google Ads, Meta, and other digital channels. The ideal candidate will have experience in creating and executing performance-driven strategies for both lead generation and e-commerce clients.


Key Responsibilities:

  • Plan, execute, and optimize digital marketing campaigns for lead generation and e-commerce across Google Ads, Meta Ads, and other relevant platforms.
  • Develop and manage paid media strategies, including keyword research, audience segmentation, and budget allocation.
  • Craft compelling ad copy, creatives, and landing pages to maximize conversions.
  • Set up tracking and analytics (Google Analytics, Meta Pixel, etc.) to measure campaign performance and user behaviour.
  • Monitor key performance indicators (KPIs) such as CTR, CPA, ROAS, and conversion rates, making data-driven adjustments as needed.
  • Conduct A/B testing on creatives, ad formats, and landing pages to optimize performance.
  • Collaborate with the design team to create engaging visuals for ads.
  • Provide regular performance reports with insights and recommendations.
  • Stay updated with industry trends and best practices to continuously improve campaign results.


Requirements:

  • Proven experience in managing performance marketing campaigns for both lead generation and e-commerce clients.
  • Hands-on experience with Google Ads, Meta Ads Manager, and other relevant platforms.
  • Strong analytical skills with proficiency in tools like Google Analytics, Google Tag Manager, and Meta Pixel.
  • Familiarity with conversion tracking, UTM parameters, and attribution modeling.
  • Ability to interpret data and translate insights into actionable strategies.
  • Excellent communication and collaboration skills.
  • Experience with tools like Excel/Google Sheets for data analysis.

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