Business Development Associate
6 days ago
Role Overview
We are looking for a dynamic Business Development Associate (BDA) to lead and execute our Direct-to-Consumer (D2C) campaigns. The ideal candidate will be responsible for converting parent interest into admissions, managing demo classes, organizing offline/online workshops, and scaling our student base through targeted campaigns and relationship building.
Key Responsibilities:
Lead Generation & Conversion
● Manage leads from WhatsApp campaigns, social media, Google ads, and offline workshops.
● Call, counsel, and follow up with parents to convert leads into demo classes and final enrollments.
● Maintain strong conversion ratios and admission targets.
D2C Campaign Execution
● Coordinate and conduct offline/online demo sessions and trial classes.
● Plan and support community events, open houses, and free workshops at centers to attract direct enrollments.
● Implement referral programs and group discounts to increase organic outreach.
CRM & Reporting
● Track and manage leads using CRM tools and ensure timely updates and follow-ups.
● Prepare daily/weekly/monthly reports for D2C campaign performance.
● Coordinate with the academic and operations team for smooth onboarding of enrolled students.
Parent Relationship Management
● Be the first point of contact for parents—understand their needs, offer suitable programs, and ensure trust and satisfaction.
● Upsell and cross-sell CREACT courses and long-term learning paths.
Feedback & Market Insights
● Collect feedback from parents to improve offerings and inform marketing strategy.
● Analyze competition, pricing strategies, and new trends in D2C EdTech sales.
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