Senior Digital Marketing Expert

4 days ago


Panjim, Goa, India Purple Fox Leisure Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Key Responsibilities:*

Plan, manage, and optimize performance campaigns on Meta (Facebook, Instagram) and Google Ads.

Lead user acquisition strategies across paid channels to drive growth and conversions.

Execute and manage SEO activities on-page, off-page, and technical optimization.

Track and analyze campaign performance using tools like Google Analytics, and make data-driven decisions.

Run and optimize ads across multiple social media platforms — Meta, Google, YouTube, Twitter/X, Snapchat, LinkedIn, TikTok, and others.Collaborate with content, design, and tech teams to align campaigns and messaging.

Manage campaign budgets effectively to ensure maximum ROI.

*Requirements:*

3–4 years of hands-on experience in Meta marketing, Google Ads, SEO, and user acquisition.

Strong understanding of performance marketing metrics and funnel optimization.

Proficient with tools like Google Analytics, SEMrush, Ahrefs, etc.

Clear communication skills and ability to manage multiple campaigns simultaneously.Role & responsibilities

Preferred candidate profile


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