Digital Marketing Manager

7 days ago

Panjim, Goa, India Additri Ventures Full time ₹ 1,04,000 - ₹ 1,30,878 per year

About us

SleepCrafters helps Indian working moms get their babies sleeping 10–12 hours overnight—gently and without "cry-it-out." We scale via productized funnels, webinars, and community-led growth.

What you'll own

  • Within your first 30 days:
     
    Set up and launch a complete webinar funnel
     (registration → reminders → live lead routing → T+0/T+1/T+2 follow-ups) 
    including email and WhatsApp automations
     (ActiveCampaign/MailerLite + Interakt/WhatsApp API).
  • Build & optimize 
    conversion funnels
     (lead magnet → webinar/VSL → booking → purchase → onboarding/upsell) on FlexiFunnels (or similar).
  • Implement 
    tracking & attribution
     (GA4, GTM, UTMs, Looker Studio).
  • Run 
    Meta & Google/YouTube ads
     end-to-end: structure, budgets, testing, scaling to target CAC/ROAS.
  • Shoot, edit, publish
     short-form content (reels/shorts/stories) with a weekly content calendar.
  • Partner with Sales on 
    speed-to-lead
    , CRM hygiene, and revenue handoffs.
  • Ship weekly 
    growth reports
     and run ongoing CRO/A/B tests across pages, copy, and pricing.

What success looks like (KPIs)

  • CPL & CAC within target; 
    payback ≤45 days
     on core offers.
  • Booking rate
     (lead→consult) ≥10–20%; 
    show-up
     ≥65–75%.
  • ROAS:
     Meta (warm) ≥2–3x; Google Search ≥3–4x (target-CPA aligned).
  • Email open ≥28–40%, CTR ≥3–6%; WhatsApp read ≥85%, booking CTR ≥8%.
  • ≥4 meaningful experiments/week
     with documented learnings.

What you bring

  • 4–7+ yrs hands-on 
    performance/growth
     (D2C/edtech/health/coaching/services).
  • Mastery of 
    Meta Ads
    , 
    Google Ads/YouTube
    , 
    GA4
    , 
    GTM
    , 
    Looker Studio
    .
  • Proven 
    funnel build + CRO
     (FlexiFunnels/Webflow/Elementor).
  • Strong 
    direct-response copy
     for Indian audiences; comfortable on camera; basic video editing (CapCut/Premiere).
  • Tools: Interakt/WhatsApp API, ActiveCampaign/MailerLite, Razorpay, n8n/Zapier, Canva/Figma, Typeform/Meta Lead Forms.
  • Fluent English + strong Hindi (regional language is a plus).
  • Willing to flex hours around 
    webinars/evenings/weekends
    .

30/60/90 snapshot

  • 30 DAYS (must-ship):
     Live 
    webinar funnel
     launched + 
    email & WhatsApp automations
     active (reg, reminders, T+0/T+1/T+2); baseline GA4/GTM tracking + Looker dashboard; relaunch core lead magnet → booking funnel; first ads live with guardrails.
  • 60 DAYS:
     Automations expanded (abandoned booking, onboarding, win-back); Meta TOF/MOF/BOF + YouTube remarketing scaled; hit channel-level CPL/CAC targets; 10–15 new hooks produced.
  • 90 DAYS:
     CRO roadmap delivering wins; steady warm ROAS 2–3x; monthly launch calendar locked; upsell & referral loops in motion.

Compensation:
 Competitive base + performance bonus tied to CAC/ROAS/Revenue

How to apply

Apply via LinkedIn Easy Apply
 or email 

  • with subject 
    "Digital Marketing Manager — ."
     Include: 1) best funnel link, 2) best ad example, 3) a dashboard, and a 60-sec Loom on your biggest win.

  • Digital Marketing Account Manager

    5 days ago

    Panjim, Goa, India Analytics Station Full time

    Job DescriptionJob Title: Digital Marketing Account ManagerCompany: Analytics StationJob Summary:We're seeking an experienced Digital Marketing Account Manager to lead our client servicing efforts, develop and execute digital marketing strategies, drive business development, and manage our team. The ideal candidate will have a strong background in digital...

  • Digital Marketing Account Manager

    1 week ago

    Panjim, Goa, India Analytics Station Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Job Title: Digital Marketing Account ManagerCompany: Analytics StationJob Summary:We're seeking an experienced Digital Marketing Account Manager to lead our client servicing efforts, develop and execute digital marketing strategies, drive business development, and manage our team. The ideal candidate will have a strong background in digital marketing,...

  • Digital Marketing Director

    1 week ago

    Panjim, Goa, India beBeeDigitalMarketing Full time ₹ 1,04,000 - ₹ 1,30,878

    Job TitleA highly skilled Digital Marketing Executive is required to lead our client servicing efforts, develop and execute comprehensive digital marketing strategies, drive business growth, and manage a team of professionals.The ideal candidate will have a strong background in digital marketing, excellent communication skills, and experience in team...

  • Digital Marketing Strategist

    1 week ago

    Panjim, Goa, India beBeeDigitalMarketing Full time ₹ 8,00,000 - ₹ 12,00,000

    Job DetailsAs a Digital Media Executive, you will be responsible for developing and implementing online marketing strategies to promote the organization's brand across various countries and universities.The ideal candidate will have expertise in online branding, online promotions, and digital marketing, with excellent communication and interpersonal skills....

  • Digital Marketing Strategist

    1 week ago

    Panjim, Goa, India beBeeMarketing Full time ₹ 30,00,000 - ₹ 60,00,000

    About the Role">As a key member of our team, you will play a vital role in leading client strategies and managing a growing team of social media professionals. Your expertise in digital marketing will be instrumental in driving impactful campaigns that align with brand goals.">Key Responsibilities">Develop and execute social media strategies tailored to...

  • Digital Marketing Executive

    3 weeks ago

    Panjim, Goa, India Growth Gravy Full time

    1 Be actively involved in SEO efforts keyword image optimization Keyword ratio to content etc 2 Launch optimized online adverts through Google Adwords Facebook Instagram Linkedin to increase brand awareness and sales across the platform 3 Plan and execute all digital marketing including SEO SEM marketing database email social media and...

  • Digital Marketing Executive

    2 weeks ago

    Panjim, Goa, India Growth Gravy Full time US$ 60,000 - US$ 1,20,000 per year

    Be actively involved in SEO efforts (keyword, image optimization, Keyword ratio to content, etc)Launch optimized online adverts through Google Adwords, Facebook, Instagram, Linkedin to increase brand awareness and sales across the platform.Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display...

  • digital marketing intern

    2 weeks ago

    Panjim, Goa, India GHD Infra Developers Pvt. Ltd. Full time ₹ 1,000 - ₹ 30,000 per year

    We are seeking smart, creative, and skilled Social Media & Digital Marketing Interns to manage grow, and optimize our digital and social media presence , We require someone who understands how to generate brand visibility, audience engagement, and qualified leads for a premium company in the fields of construction, and real estate.Develop and execute a daily...

  • Digital Marketing Executive

    2 weeks ago

    Panjim, Goa, India Jiza Hiring Solutions Full time ₹ 2,00,000 - ₹ 2,50,000 per year

    Job Description:Digital Marketing Executive executes and monitors online marketing campaigns across platforms like social media, search engines, and email to promote products and services.-Key responsibilities include strategy implementation, content creation, website and SEO/SEM optimization, performance analysis using tools like Google Analytics, and...

  • Digital Marketing Content Strategist

    2 weeks ago

    Panjim, Goa, India beBeeProject Full time ₹ 3,00,000 - ₹ 4,20,000

    We are seeking a proactive and creative project manager to lead our social media team. If you have a passion for digital marketing, brand building, and content strategy, this could be the perfect opportunity for you.Job DescriptionAs a project manager in our social media team, you will lead a team of video editors, graphic designers, and social media...