Digital Marketing Manager

6 days ago

Panjim, Goa, India Additri Ventures Full time ₹ 6,00,000 - ₹ 18,00,000 per year

About us

SleepCrafters helps Indian working moms get their babies sleeping 10–12 hours overnight—gently and without "cry-it-out." We scale via productized funnels, webinars, and community-led growth.

What you'll own

  • Within your first 30 days:
     
    Set up and launch a complete webinar funnel
     (registration → reminders → live lead routing → T+0/T+1/T+2 follow-ups) 
    including email and WhatsApp automations
     (ActiveCampaign/MailerLite + Interakt/WhatsApp API).
  • Build & optimize 
    conversion funnels
     (lead magnet → webinar/VSL → booking → purchase → onboarding/upsell) on FlexiFunnels (or similar).
  • Implement 
    tracking & attribution
     (GA4, GTM, UTMs, Looker Studio).
  • Run 
    Meta & Google/YouTube ads
     end-to-end: structure, budgets, testing, scaling to target CAC/ROAS.
  • Shoot, edit, publish
     short-form content (reels/shorts/stories) with a weekly content calendar.
  • Partner with Sales on 
    speed-to-lead
    , CRM hygiene, and revenue handoffs.
  • Ship weekly 
    growth reports
     and run ongoing CRO/A/B tests across pages, copy, and pricing.

What success looks like (KPIs)

  • CPL & CAC within target; 
    payback ≤45 days
     on core offers.
  • Booking rate
     (lead→consult) ≥10–20%; 
    show-up
     ≥65–75%.
  • ROAS:
     Meta (warm) ≥2–3x; Google Search ≥3–4x (target-CPA aligned).
  • Email open ≥28–40%, CTR ≥3–6%; WhatsApp read ≥85%, booking CTR ≥8%.
  • ≥4 meaningful experiments/week
     with documented learnings.

What you bring

  • 4–7+ yrs hands-on 
    performance/growth
     (D2C/edtech/health/coaching/services).
  • Mastery of 
    Meta Ads
    , 
    Google Ads/YouTube
    , 
    GA4
    , 
    GTM
    , 
    Looker Studio
    .
  • Proven 
    funnel build + CRO
     (FlexiFunnels/Webflow/Elementor).
  • Strong 
    direct-response copy
     for Indian audiences; comfortable on camera; basic video editing (CapCut/Premiere).
  • Tools: Interakt/WhatsApp API, ActiveCampaign/MailerLite, Razorpay, n8n/Zapier, Canva/Figma, Typeform/Meta Lead Forms.
  • Fluent English + strong Hindi (regional language is a plus).
  • Willing to flex hours around 
    webinars/evenings/weekends
    .

30/60/90 snapshot

  • 30 DAYS (must-ship):
     Live 
    webinar funnel
     launched + 
    email & WhatsApp automations
     active (reg, reminders, T+0/T+1/T+2); baseline GA4/GTM tracking + Looker dashboard; relaunch core lead magnet → booking funnel; first ads live with guardrails.
  • 60 DAYS:
     Automations expanded (abandoned booking, onboarding, win-back); Meta TOF/MOF/BOF + YouTube remarketing scaled; hit channel-level CPL/CAC targets; 10–15 new hooks produced.
  • 90 DAYS:
     CRO roadmap delivering wins; steady warm ROAS 2–3x; monthly launch calendar locked; upsell & referral loops in motion.

Compensation:
 Competitive base + performance bonus tied to CAC/ROAS/Revenue

How to apply

Apply via LinkedIn Easy Apply
 or email 

  • with subject 
    "Digital Marketing Manager — ."
     Include: 1) best funnel link, 2) best ad example, 3) a dashboard, and a 60-sec Loom on your biggest win.

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