Performance Marketer

4 days ago

Panjim, Goa, India Melhor Group Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About Melhor House

Melhor House is part of the renowned Melhor Group, which specializes in creating exceptional residential and commercial spaces that combine sustainability, comfort, and elegance. Our vision is to foster communities that inspire and connect, while redefining modern living standards.

At Melhor House, we go beyond real estate we craft lifestyle experiences and deliver personalized services that enhance the lives of our customers.

Key Responsibilities

  • Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital platforms
  • Conduct keyword research, audience segmentation, and A/B testing to improve campaign effectiveness
  • Monitor daily performance metrics, generate weekly and monthly reports, and share insights with the team
  • Collaborate with the creative and content teams to develop high-performing ad creatives and landing pages
  • Optimize ad spend and conversions to achieve target CPL (Cost per Lead) and ROI
  • Stay updated with the latest digital marketing trends, tools, and platform changes
  • Support broader marketing initiatives including SEO, email marketing, and remarketing strategies

Requirements

  • Bachelors degree in Marketing, Business, or a related field
  • 1-4 years of experience in performance marketing or digital advertising
  • Hands-on experience with Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and Google Analytics
  • Good understanding of CPC, CPM, CTR, ROAS, and other performance metrics
  • Exposure to the real estate sector and understanding of property buyer behavior is strongly preferred.
  • Strong analytical skills with the ability to turn data into actionable insights
  • Knowledge of landing page tools (Webflow, WordPress) and marketing automation platforms is a plus
  • Creative thinker with attention to detail and ability to work in a fast-paced environment.

Preferred Skills

  • Experience running real estate lead generation campaigns with proven results
  • Ability to work with design tools (Canva, Figma) for ad creatives and landing page suggestions
  • Knowledge of CRM tools (HubSpot, Zoho, Salesforce) for tracking leads and conversions

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