Digital Marketing Executive

2 days ago

Panjim, Goa, India Digit Cure Full time ₹ 40,00,000 - ₹ 1,20,00,000 per year

Job Responsibilities:

  • Creating Digital Marketing strategies in accordance with client goals and requirements. 
  • Taking care of the different aspects of Digital Marketing from SEO, SEM, Social Media Marketing, Content Marketing, Performance Marketing, Email Marketing etc. 
  • Taking care of offline marketing activities for clients such as OOH Marketing and so on.
  • Creating strategies to increase online traffic, generate leads, remarketing strategies for the client's growth.
  • Designing and overseeing the different aspects of the digital marketing department, which includes emails, creating and maintaining databases, displays, and advertising campaigns.
  • Plan and manage various social media platforms such as Facebook, Instagram, LinkedIn, Twitter, Quora, Pinterest, Google, Reddit etc.
  • Develop and monitor campaign budgets.
  • Tracking the conversions and improving the percentages and numbers.
  • Improving the user experience on the company's website which includes design, content and usability.
  • Prepare accurate reports and analyse the performance of the marketing campaigns. Accordingly, they should take action after understanding what went wrong.
  • Coordinate with different departments to improve the overall results.
  • Manage, train and supervise the rest of the team.
  • Identify the latest trends and technologies emerging in the market. They should also respond to them quickly.
  • Evaluate the important metrics which affect the traffic website, target audience, and service quotas.
  • Work with the team daily to brainstorm innovative and new growth strategies.
  • Manage and oversee all different contests, digital projects, and giveaways properly.
  • Collecting and Evaluating customer feedback data regularly.
  • Evaluating competitor's Digital Marketing strategies, creating plans and providing suggestions to perform better.
  • Review and create standard operating procedures (SOPs) and advise on opportunities for improvement.

Job Requirements:

  • A bachelor's degree in marketing major or a relative field is a must having certificates/ Courses in the digital marketing field.
  • The candidate should have a minimum of 2 years of experience in advertising and digital marketing in a managerial position.
  • Needs to be experienced with Google ads, Facebook ads, LinkedIn ads etc.
  • In-depth knowledge of different social media platforms, website analytics, and best practices.
  • Good knowledge of different digital marketing channels and experience with online marketing tools and best practices.
  • Able to work with colleagues at all levels to develop marketing goals and evaluate results.

Location: Candidates based from Goa can apply.

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