SEO & Performance Marketing Specialist / Content & Brand Marketing Specialist

SEO & Performance Marketing Specialist

Position:
SEO & Performance Marketing Specialist

Location:
On-site, Goa

Reporting To:
Head of Marketing

Role Summary:

We are looking for an analytical, results-driven SEO & Performance Marketing Specialist to take ownership of Ashray Developers' digital presence. The role involves improving organic search rankings, managing paid campaigns, and delivering measurable results.

Key Responsibilities:

• Develop and execute SEO strategy (on-page, off-page, technical) to improve organic rankings.
• Conduct keyword research and competitor analysis.
• Manage Google Ads, Meta Ads, and other paid campaigns to generate leads and conversions.
• Optimise and manage
  Google My Business (GMB)
  profile and local search presence.
• Track, analyse, and report campaign performance.
• Collaborate with content and creative teams to optimise landing pages and marketing assets.
• Implement A/B testing, conversion rate optimisation, and retargeting campaigns.
• Stay updated with industry trends, algorithm updates, and marketing tools.

Requirements:

• 3–5 years of experience in SEO, SEM, and paid campaigns.
• Strong knowledge of Google Analytics, Search Console, Meta Ads Manager, and
  GMB optimisation
  .
• Experience in real estate or luxury lifestyle brands preferred.
• Analytical mindset with ability to interpret data and make actionable recommendations.
• Proactive and able to work in a fast-paced environment.

What Makes You Stand Out:

• Hands-on experience in managing end-to-end SEO and performance campaigns.
• Proven track record of improving organic rankings and driving qualified leads.
• Strong technical SEO skills, including site audits and structured data implementation.
• Expertise in
  AEO (Answer Engine Optimisation)
  and
  GEO (Geo-targeted marketing)
  strategies.
• Ability to translate data insights into actionable strategies.
• Familiarity with local SEO and Google My Business optimisation for real estate.

Content & Brand Marketing Specialist

Position:
Content & Brand Marketing Specialist

Location:
On-site, Goa

Reporting To:
Head of Marketing

Role Summary:

We are seeking a creative, strategic Content & Brand Marketing Specialist to manage Ashray Developers' content marketing, social media, and brand communications. This person will craft compelling narratives and ensure consistent brand messaging across all channels.

Key Responsibilities:

• Develop, write, and edit content for
  blogs, newsletters, long-form content
  , website, social media, and other channels.
• Plan and execute
  traditional PR activities
  , including press releases, media outreach, and collaborations.
• Define brand voice and messaging frameworks.
• Collaborate with SEO & Performance Marketing Specialist to optimise content for search and conversions.
• Manage social media channels, create campaigns, and maintain community engagement.
• Work with designers, videographers, and photographers to produce marketing assets.
• Track performance metrics and optimise content campaigns.
• Maintain brand consistency across all touch-points.

Requirements:

• 3–5 years of experience in content marketing, brand storytelling, or digital marketing.
• Excellent writing, editing, and storytelling skills.
• Experience in
  blogs, newsletters, long-form content, and traditional PR
  .
• Familiarity with social media platforms, content management systems, and basic design tools.
• Experience in real estate, luxury, or lifestyle brands is a plus.
• Strong understanding of digital marketing, SEO, and content optimisation.
• Creative, detail-oriented, and highly organised.

What Makes You Stand Out:

• Proven ability to create compelling content across multiple channels.
• Strong storytelling and brand-building skills.
• Experience in planning and executing PR campaigns.
• Ability to work cross-functionally with designers, SEO specialists, and external agencies.
• Attention to detail and consistency in brand communication.