Social Media Marketing Specialist
4 days ago
Key responsibilities
- Strategy and planning
:
Develop and implement comprehensive social media and marketing strategies to increase brand awareness and engagement.
- Content creation
:
Create, edit, and curate high-quality content, including text, images, and videos, for various social media platforms.
- Community management
:
Monitor social media channels, respond to customer inquiries and comments, and foster a positive online community.
- Campaign execution
:
Plan and execute social media campaigns, including paid social media advertising and pay-per-click (PPC) ads, and manage the associated budget.
- Performance analysis
:
Track, analyze, and report on social media performance using analytics tools. Use insights to adapt strategies and improve content performance.
- Collaboration
:
Work with other marketing, creative, and brand teams to ensure messaging and campaigns are aligned with overall business goals.
- Staying current
:
Keep up-to-date with the latest social media trends, tools, and platform changes.
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