Digital Marketing Manager

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A Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote a company's products or services.

Experience: 3 to 5 years (3 years of experience in digital marketing required)

Qualification: Any graduate or post graduate or MBA in (Marketing/Sales) or related field with an excellent understanding of Digital Marketing.

Key Responsibilities:

1. Strategy Development and Execution

• Develop Digital Marketing Strategies: Create comprehensive marketing plans to achieve business objectives.
• Campaign Management: Plan, execute, and oversee various marketing campaigns across multiple digital channels such as Google Ads, SEO, PPC, social media, email, and content marketing.
• Budget Management: Allocate and manage the marketing budget effectively to maximize ROI.

2. Content Creation and Optimization

• Content Strategy: Develop content strategies that align with marketing goals and target audience needs.
• Content Creation: Oversee the creation of engaging and relevant content for websites, blogs, social media, and email campaigns.
• SEO Optimization: Ensure all content is optimized for search engines to increase organic traffic.

3. Social Media Management

• Platform Management: Manage the companys presence on social media platforms, including content planning and posting.
• Community Engagement: Engage with followers, respond to comments and messages, and monitor online reviews and feedback.
• Social Media Advertising: Create and manage social media ad campaigns to increase brand awareness and drive conversions.

4. Analytics and Reporting

• Performance Tracking: Monitor and analyse the performance of marketing campaigns using tools like Google Analytics, social media insights, and other analytics software.
• Reporting: Prepare regular reports on campaign performance, website traffic, and other key metrics to share with stakeholders.
• Data-Driven Decisions: Use data insights to make informed decisions and optimize marketing strategies.

5. Collaboration and Coordination

• Team Collaboration: Work closely with the marketing team, including designers, writers, and other specialists, to execute campaigns.
• Cross-Departmental Coordination: Collaborate with sales, product, and other departments to align marketing efforts with overall business goals.
• External Partners: Manage relationships with external vendors, agencies, and partners as needed.

6. Customer Relationship Management (CRM)

• Database Management: Manage and utilize the company's CRM system to track customer interactions and data.
• Lead Generation and Nurturing: Develop strategies for lead generation and nurturing to convert prospects into customers.

7. Innovation and Trend Monitoring

• Stay Updated: Keep abreast of the latest trends and best practices in digital marketing.
• Experimentation: Test new marketing techniques and strategies to improve campaign effectiveness.

8. Compliance and Ethics

• Regulatory Compliance: Ensure all marketing activities comply with relevant laws and regulations.
• Ethical Practices: Promote ethical marketing practices and maintain the company's reputation.

Preferred candidate profile

• Must possess strong communication, presentation, and negotiation skills
• Must be familiar with analysing statistics and formulating sales data
• Must be a highly organized, detail-oriented self-starter who is willing to work independently as well as in a team environment
• Knowledge of advertising sales or sales promotions
• Knowledge of online marketing
• Minimum 3 years of experience in digital marketing environment.
• Strong understanding of Google Ads, Google Analytics, SEO, PPC, email marketing, and social media
• Excellent written and verbal communication skills
• Strong analytical and problem-solving skills
• Bachelor's degree or Master's degree in marketing, communications, or a related field

Job Types: Full-time, Permanent

Work Location: In person