Head Category Management

Key Responsibilities:

Category Expansion and Innovation:

• Develop a clear and compelling vision for the category that aligns with the company's overall business goals and objectives.

• Formulate and execute a comprehensive category strategy that includes product assortment, market positioning, growth targets, and differentiation strategies.

• Drive innovation within the category through new product development, customization, and unique offerings that set the company apart in the market.

Brand Partnerships & Product Management:

• Identify and engage with renowned brands and artisans to bring exclusive and popular products to our platform.

• Negotiate terms, agreements, and pricing with brand partners to ensure mutually beneficial relationships.

• Curate and manage a diverse and appealing product assortment that caters to various customer segments and occasions.

Curating Gift Collections:

• Create curated gift collections that resonate with different occasions, celebrations, and recipient profiles.

• Collaborate with the marketing team to develop compelling narratives and campaigns around curated collections.

Vendor and Supplier Management:

• Establish and maintain strong relationships with vendors, suppliers, and partners to ensure a reliable and innovative supply chain.

• Negotiate favourable terms, pricing, and contracts with vendors to maximize profitability while maintaining high-quality standards.

Cross-Functional Collaboration:

• Work closely with marketing, sales, and design and SCM teams to ensure seamless execution of category strategies.

• Collaborate with them to develop effective campaigns, promotions, and marketing strategies that drive category awareness and sales.

Market Research and Analysis:

• Conduct regular market research to stay informed about industry trends, competitor offerings, and customer preferences.

• Analyse sales data and customer feedback to refine gift selection and improve overall customer satisfaction.

Financial Performance:

• Set and manage category budget, forecasting sales, margins, and profitability targets.

• Analyse financial performance and market trends to identify areas for improvement and growth.

• Drive the achievement of KPIs related to revenue, profitability, product assortment, and customer satisfaction.

• Make informed decisions based on data analysis, market insights, and performance metrics to guide the category's direction.

Customer Focus:

• Understand customer preferences, needs, and feedback to continuously tailor the product assortment to meet their expectations.

• Implement strategies to enhance customer satisfaction, loyalty, and retention through high-quality products and exceptional experiences.

Team Leadership:

• Provide leadership, mentorship, and guidance to a team.

• Foster a culture of collaboration, creativity, and continuous improvement within the category team.

• Invest in the professional growth of team members, conducting regular performance assessments, offering feedback, and identifying training needs.

Qualifications:

• Bachelor's degree in Business and Design related field along with MBA is required.

• Proven experience in category management, product assortment, and vendor/supplier management within the gifting, retail, or related industry.

• Strong understanding of the Flower, Cake, Plant, and Personalized product categories.

• Strong track record of successfully launching new products and driving business growth.

• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions based on current market trends and consumer preferences in the gifting industry.

• Proficiency in using relevant software and tools for data analysis and category management.

Requirements:

• 8+ years of experience

• Excellent communicator, story teller with honed marketing, negotiation presentation and interpersonal skills.

• Passionate professional & a strategic thinker, who can relate with our existing and future customers needs.

• Should have creative thinking, conceptualization and design skills with a passion for identifying trends and opportunities in the gifting, design and innovation space.

• Leadership experience with the ability to motivate and guide a team toward achieving objectives.

• Experience from Ecommerce or Retail industry is preferred.