Lead Generation Specialist

2 days ago

Gurgaon, Haryana, India Next Gen Paper Solutions Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Position : Lead Generation Specialist

Reporting : Vice President - Sales

Location : Gurugram

Position Summary:

Role of Email support and lead generation executive is to assist the sales staff by supporting the department in generating leads.

Key Responsibilities:

  • Lead generation through email marketing & LinkedIn Outreach campaigns
  • Should have the Knowledge of tools to be used in email Marketing ( like MailChimp) and proficiency in creating workflow automation.
  • Should have worked previously on email marketing campaigns and lead generation activities.
  • Should be able to analyze the data relevancy and validate the data.
  • Must demonstrate ability to communicate effectively; excellent verbal and written communication skills are required.
  • Should be able to lead marketing campaigns and execute strategies to maximize delivery rates, speed, minimize spam complaints and email bounces.
  • Should have knowledge of all the guidelines for sending emails.
  • Candidate must be a self-starter and demonstrate commitment to task in a highly competitive sales environment.

Profile:

  • Implementing Managing Email Marketing Campaigns.
  • Must have Good Communication skill Written/ Verbal
  • Building connections on LinkedIn for lead generation
  • Source new sales opportunities through data mining and market research through LinkedIn and other tools
  • Collect information through secondary research
  • Identify opportunities to improve the effectiveness of email marketing programs or processes from in-depth knowledge of campaign management and email execution tools.

Personal Attributes:

  • Good written & oral communication & presentation skills (English)
  • Strong analytical skills- ability to understand and interpret numbers.
  • Experience with digital marketing and lead-generation campaigns.
  • Knowledge of LinkedIn Sales Navigator and email marketing platforms.
  • 1-3 years of experience.

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