Brand Manager
1 week ago
Key Responsibilities:
- Lead New Product Development (NPD) from concept to launch.
- Drive product scaling strategies to maximize market penetration & bring revenue to an expected scale.
- Manage product marketing launch, brand positioning, messaging, and communication across channels.
- Analyze consumer insights, market trends, and campaign performance to drive growth.
- Collaborate with cross-functional teams (RnD, Design, Marketing, Supply Chain, Sales).
- Plan and execute digital-first D2C brand campaigns in collaboration with the sales & marketing team.
- Monitor KPIs and optimize brand performance.
Requirements:
- 3-5+ years of experience in Brand Management / Marketing (D2C industry preferred).
- Strong exposure to NPD and product scaling.
- Excellent analytical, stakeholder management, strategic, and execution skills.
- Experience in managing digital channels, social media, and performance marketing.
- Creative mindset with strong problem-solving abilities.
- MBA/PGDM in Marketing or related field (preferred).
- Interest & Involvement in fitness & wellness would be a huge plus .
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