Brand Manager

1 week ago


Gurgaon, Haryana, India Healthkart Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Key Responsibilities:

  • Lead New Product Development (NPD) from concept to launch.
  • Drive product scaling strategies to maximize market penetration & bring revenue to an expected scale.
  • Manage product marketing launch, brand positioning, messaging, and communication across channels.
  • Analyze consumer insights, market trends, and campaign performance to drive growth.
  • Collaborate with cross-functional teams (RnD, Design, Marketing, Supply Chain, Sales).
  • Plan and execute digital-first D2C brand campaigns in collaboration with the sales & marketing team.
  • Monitor KPIs and optimize brand performance.

Requirements:

  • 3-5+ years of experience in Brand Management / Marketing (D2C industry preferred).
  • Strong exposure to NPD and product scaling.
  • Excellent analytical, stakeholder management, strategic, and execution skills.
  • Experience in managing digital channels, social media, and performance marketing.
  • Creative mindset with strong problem-solving abilities.
  • MBA/PGDM in Marketing or related field (preferred).
  • Interest & Involvement in fitness & wellness would be a huge plus .

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