Manager -Brand Management

1 week ago

Gurgaon, Haryana, India Aarvy Healthcare Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Role & responsibilities

  • Develop and execute comprehensive brand strategies that align with business goals and market trends.
  • Oversee brand positioning, messaging, and identity to ensure consistency across all marketing channels.
  • Conduct market research and consumer insights analysis to identify opportunities for brand growth.
  • Lead the development of integrated marketing campaigns that enhance brand awareness and engagement.
  • Collaborate with cross-functional teams, including design, content, PR, and digital marketing, to execute brand initiatives.
  • Manage brand partnerships, sponsorships, and influencer collaborations to expand brand reach.
  • Oversee product launches, ensuring alignment with brand vision and target audience expectations.
  • Monitor brand performance metrics and provide data-driven recommendations for optimisation.
  • Ensure brand consistency across all customer touchpoints, including digital, print, and experiential marketing.
  • Stay up-to-date with industry trends, competitor activities, and emerging brand-building techniques.

Requirements

  • Proven experience as a Brand Manager or a similar role in a fast-paced environment.
  • Strong understanding of branding principles, market positioning, and consumer psychology.
  • Experience in developing and executing successful brand campaigns.
  • Excellent communication and storytelling skills with the ability to craft compelling brand narratives.
  • Strong analytical skills and experience in measuring brand performance.
  • Ability to work collaboratively across multiple departments and lead creative teams.
  • Hands-on experience in digital marketing, social media, and content marketing.
  • Experience in managing budgets and optimising marketing spend.
  • Familiarity with branding tools, analytics software, and market research methodologies.

Preferred candidate profile

  • Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.
  • Knowledge of international branding strategies and multi-market brand management.
  • Experience with rebranding initiatives and brand evolution projects.
  • Strong network of industry contacts, including media, influencers, and agencies.

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