Brand Manager
1 week ago
Role & Responsibilities:
- Develop and implement comprehensive strategies to build brand awareness, equity, and profitability.
- Conduct market research, analyze consumer behavior, trends, and competitor activity to inform brand positioning and strategy.
- Create and manage marketing initiatives, including advertising, promotional materials, and digital and social media campaigns.
- Work closely with marketing, sales, product development, creative, and legal teams to ensure brand consistency and effective product launches.
- Track and analyze sales and marketing statistics, monitor key performance indicators (KPIs), and report on campaign success to executive management.
- Establish and manage brand budgets, allocating resources effectively to achieve desired campaign results and profitability.
- Oversee the product lifecycle from positioning and launch to ongoing management and end-of-life.
Candidate Profile:
- A bachelor's degree / MBA in marketing, business, communications, or a related field with 4+ years in Brand Management is required.
- Deep understanding of consumer behavior and market trends
- Strong data analysis and market research skills
- Excellent communication and project management abilities
- Strategic thinking and creativity
- Ability to collaborate with diverse teams
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