
Lead Generation Specialist
1 week ago
Role & responsibilities
- Generate qualified leads using email campaigns and LinkedIn outreach
- Strong understanding in building email campaigns and drip campaigns
- Build prospect lists using tools like LinkedIn Sales Navigator, Apollo, ZoomInfo etc.
- Initiate contact with potential customers and schedule meetings for the sales team
- Write engaging and customized emails/messages to prospects
- Maintain and update lead databases in CRM
- Work closely with sales and marketing teams to fine-tune outreach strategy
- Meet weekly and monthly targets related to lead generation and meetings booked
Key Skills
- Lead Generation
- Email Marketing
- LinkedIn Outreach
- Appointment Setting
- CRM Tools (e.g. Salesforce preffered)
- Excellent Written and Verbal Communication
- Familiarity with B2B IT or SaaS Industry preferred
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