Business Development Associate

Job Information

Date Opened

09/08/2025

Job Type

Full time

Industry

Sales - Marketing

City

New Delhi

State/Province

Delhi

Country

India

Zip/Postal Code

110044

Job Description
About Us:

We are Kraftshala. We are an online higher education institution committed to playing the long game of building a transformative skilling experience for the masses. We call this 'Scaling with Soul'.

Scaling with Soul, to us, means we always prioritise student outcomes– specifically our Placement Rate (percentage of students placed)- over other metrics, such as number of enrollments or company valuation in the coming year.

This is, of course, easier said than done. There are painful choices to be made at every stage, from admissions to training to placements, that wouldn't have been needed were we willing to give up on either of high quality or scale.

But in the long run, we believe that our obsession over these student outcomes will earn Kraftshala the trust of Indian students, their families, recruiting companies and the broader ecosystem.

That's why we make each of our Placement Reports public, capturing how many students are placed in each batch, in what companies, at what salaries etc.

We don't need to. None of our competitors do (though we'd be happy to be proven wrong and have more educators join us). Simply put, we have tasted the benefits of an education model grounded in high quality paired with the transparency of student outcomes and now cannot imagine doing it any other way.

We are not the largest in terms of enrollments. Not yet.

However, we are proud to be one of the largest, if not the largest already, in terms of actual, verifiable placements.

And in terms of Placement Rate, the metric that matters most to us, we are the absolute best in edtech. In the last 4 years, we have placed more than 2400+ students with a Placement Rate of 94% (and improving).

This is our long game- to Scale with Soul. We invite you to join us for the play.

Funding:

Kraftshala is backed by number of eminent investors, including

• Phanindra Sama and Sudhakar Pasupunuri, co-founders at Redbus and early investors in unicorns like Unacademy
• Amit Kumar Agarwal, Saurabh Garg and Akhil Gupta, co-founders at (the world's largest NoBrokerage Property Site and India's first realty startup unicorn)
• Sujayathi Ali, Co-founder at ShopUp and Voonik
• Doreswamy Nandkishore (Former Fortune 100 CEO, Head of Asia, Oceania, Africa for Nestlé S.A. and Professor, ISB)
• Pallav Jain and Sarfaraz Khimani (co-CEOs of Performics, India's largest SEO/ performance marketing agencies)

What do we value (the Kraftshala Kode):

Kraftshala is on a mission to become the largest career launchpad in the world.

Team Kraftshala is for the ambitious, the forever-learners, and most of all, for those who live to add value to others. In a world where education companies often lose sight of their core, we aim to Scale with Soul, to offer greater value to each stakeholder (including our team) everyday we get bigger.

Joining Kraftshala now means becoming part of a story still in its early chapters- one you'll help shape with your ideas, actions, and leadership. Here are things we care for:

• We seek a value-adding mindset in prospective team mates. Folks who demonstrate a capacity to understand their users' needs and are willing to go the extra mile to deliver on that, fit right in.
• We value problem solving skills. We look at problems objectively, work backwards from the user, solve for root causes and optimise for their long-term good instead of our short-term gain. We don't let processes or hierarchies get in the way of adding value.
• We believe speed matters enormously in business. We value people who move with urgency, have a bias for action and are willing to take calculated risks in the face of uncertainty.
• We look for people with high learning agility, those truth seekers who pursue the best data, ideas, and solutions with rigour and open mindedness, and are constantly working to become better today than yesterday.
• We admire people with ambition & courage to take on large goals. We are seeking to build a team of self-starters who demonstrate high ownership.
• We aim for consistency and reliability and expect the same from others. Predictability just makes everyone's life a lot smoother.
• We believe people who demonstrate candour with care are the most effective: real, open and direct in communication, while still being highly empathetic.
• We have learnt that Scaling with Soul requires frugality. Resource constraints help sharpen focus and breed inventiveness.
• We are practical optimists. Our team strongly believes in a better future and takes joy and pride in the fact that we are playing our part to make that future a reality.

Admissions Associate - Role Description
What you will be doing:

At Kraftshala, we help students and young professionals launch their careers in marketing, sales, and beyond. As a Business Development Associate in our Admissions Team, you'll be the first point of contact for students exploring our programs. Your role is to guide them, answer their questions, and help them make confident career decisions - while also achieving your own enrollment and revenue goals.

Specific responsibilities will include:

• Speaking with students who show interest in our programs and guiding them on whether the course is right for them. Success is measured by how many of the students you counsel go on to join Kraftshala.
• Sharing program details clearly - covering curriculum, teaching style, placements, and outcomes. Success is measured by the satisfaction and trust students feel after your conversations.
• Answering student questions about careers, courses, and next steps to help them make informed choices. Success is measured by your ability to convert interest into confident decisions to enroll.
• Following up with students so they don't miss deadlines or lose interest. Success is measured by how consistently and promptly you follow through on your conversations.
• Keeping records of conversations and progress updated. Success is measured by the accuracy and timeliness of your reports and updates.
• Sharing feedback with the marketing team about what students are asking, to improve how we reach them. Success is measured by how useful and actionable your insights are for the team.
• Representing Kraftshala with professionalism and empathy in every conversation. Success is measured by the trust and rapport you build with prospective students.

Monthly Outcomes:

• Month 1:

• Get to know our programs, admissions process, and student profiles.

• Observe experienced team members on calls and start handling a few conversations with guidance.

• Begin closing your first admissions.

• Month 2:

• Start running student calls independently, handling most questions on your own.

• Begin closing more admissions and get comfortable with your own style of counseling.

• Month 3+:

• Consistently handle all your student calls independently and achieve your enrollment and revenue goals.

• Share feedback and ideas to improve how we guide students and manage admissions.

Top Grading:

• A-Player (Great fit):

• You genuinely care about students and guide them with empathy, while also encouraging them to take action.

• You communicate clearly and make complex program details easy to understand.
• You stay disciplined - always following up with students and keeping your work organized.
• You stay motivated and keep improving your approach, aiming to do better each month.

• You take ownership, not waiting to be told what to do, but finding ways to help students and the team succeed.

• B-Player (Not the right fit):

• You either push too hard or avoid asking students to take action, leaving them confused.

• You struggle to explain things in a simple and clear way.
• You miss follow-ups or forget to update your work, letting students slip away.

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