
Head of Marketing
1 week ago
Experience
: years
Salary
: Confidential (based on experience)
Shift
: (GMT+05:30) Asia/Kolkata (IST)
Opportunity Type
: Office (Bengaluru)
Placement Type
: Full time Permanent Position
**(*Note: This is a requirement for one of Uplers' client - SuperK)
**What do you need for this opportunity?
Must have skills required:
Digital Marketing, CRM, Brand Management
SuperK is Looking for:*
*Job Description:
Head of Marketing
Marketing Team
7-12 FullTime
Bangalore
About SuperK
SuperK is a membership-led value retail chain built for Bharat. Operating across Tier 3 to Tier 5 towns in India, we bring a modern retail experience to small-town India—without compromising on value, quality, or trust. With 120+ stores, a growing E-Com presence, and deep customer love, we're reimagining how India shops. Backed by marquee investors like Blume Ventures and XEED Ventures, we're scaling fast—and marketing is at the heart of that journey.
Role Overview
As Head of Marketing, you'll lead the brand's voice across every customer touchpoint—CRM, digital performance, offline activations, loyalty, and membership programs. You'll own end-to-end marketing execution while building the strategy that drives acquisition, retention, and repeat purchases in small-town India. This is a high-impact leadership role reporting directly to the founders.
Key Responsibilities
- Own and drive the marketing charter—from brand to performance, across online and offline.
- Lead customer acquisition, engagement, and retention through digital channels (Meta, Google, etc.) and CRM (SMS, WhatsApp, app notifications).
- Build and scale our Membership & Loyalty Program—crafting compelling value props, offers, and repeat loops.
- Design and implement local offline activations and campaigns tailored for Tier 3-5 consumers.
- Manage marketing calendar across festive periods, product launches, store openings, and regional initiatives.
- Work cross-functionally with product, supply chain, store ops, and analytics teams to amplify business impact.
- Lead a small team of specialists and agency partners to deliver high-quality output at speed.
- Own marketing budgets, performance metrics, and optimization of CAC/LTV.
What You'll Need
- 7–12 years of experience in retail, FMCG, consumer internet, or D2C.
- Proven experience in multi-channel marketing—digital + offline + CRM.
- Experience managing or scaling a loyalty/membership program is a strong plus.
- Deep understanding of Tier 2–5 customer behavior and marketing localization.
- Strong strategic thinking and execution ownership; data-driven and ROI-focused.
- Ability to work in a fast-paced, founder-led environment and build from scratch.
Why SuperK
- Be part of a brand that's redefining grocery retail for Bharat.
- Work directly with founders and leadership to drive business growth.
- Build systems and campaigns that reach and impact millions of families in small towns.
- Take end-to-end ownership of marketing with speed, autonomy, and purpose.
Apply now and help shape the voice, growth, and loyalty engine of one of India's most exciting retail brands.
How to apply for this opportunity?
- Step 1: Click On Apply And Register or Login on our portal.
- Step 2: Complete the Screening Form & Upload updated Resume
- Step 3: Increase your chances to get shortlisted & meet the client for the Interview
About Uplers:
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.
(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).
So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you
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