Head of Marketing

Role: Marketing Head, Tricog Health

Role Overview:

Tricog Health is seeking a dynamic and strategic Marketing Head to lead the organisation's marketing function across both Digital Health and Diagnostics Technologies verticals and the corporate brand of Tricog Health. This individual will be responsible for driving growth, strengthening brand equity, and establishing Tricog's leadership across markets through strategic marketing, performance marketing, inside sales, and brand communications.

This leadership position requires a balance of strategic vision and executional excellence. The ideal candidate should be capable of building and managing teams, leading agency collaborations, driving digital performance and inside sales, and strengthening Tricog's brand presence globally. The Marketing Head will manage in-house brand, creative, and inside sales teams, collaborate closely with business and product leaders, and interface with external creative and media agencies.

Key Responsibilities:

Strategic Leadership

• Develop and execute a comprehensive marketing strategy aligned with Tricog's business goals across all product lines.
• Build and lead a unified marketing roadmap that integrates digital marketing, performance marketing, inside sales, brand marketing, communications, and creative design.
• Establish clear positioning for each product vertical, ensuring that Tricog's mission and brand message remain consistent across all touchpoints.
• Design and implement long-term plans to strengthen Tricog's brand visibility in India and international markets.

Performance Marketing and Growth

• Own and lead digital and performance marketing initiatives to drive customer acquisition, engagement, and retention for both B2B and B2C segments.
• Design and monitor ROI-driven campaigns across digital platforms, ensuring effective lead generation and conversion.
• Oversee the Inside Sales team under the Digital Health division to ensure strong funnel management and revenue contribution.
• Analyse data and marketing metrics to optimise campaigns and allocate budgets effectively.

Brand and Communication

• Define, build, and maintain Tricog's corporate and product-level brand identity.
• Lead brand storytelling across all digital, print, and experiential channels, including events, PR, and thought leadership content.
• Supervise internal creative and communication teams responsible for campaign design, copy, and collateral creation.
• Collaborate with external creative and media agencies for product launches, brand campaigns, and new market entries.
• Ensure brand consistency across all Tricog products in the Digital Health and Diagnostic Technology verticals

Market Insights and Consumer Understanding

• Drive research to understand evolving consumer and clinician behaviour, preferences, and needs across markets.
• Develop customer personas and refine messaging to suit each segment and geography.
• Monitor industry trends, competitor activity, pricing strategies, and marketing innovations to stay ahead of the curve.
• Translate insights into actionable marketing plans that align with Tricog's product and commercial objectives.

Planning, Budgeting, and Governance

• Prepare and manage monthly, quarterly, and annual budgets for the marketing function.
• Set, monitor, and report on departmental goals and KPIs.
• Develop team hiring plans for performance, brand, and creative functions, ensuring the right talent mix for execution excellence.
• Ensure strict budget discipline and a strong focus on return on marketing investment.

Cross-Functional Collaboration

• Work closely with the Product, Business, Technology, and Clinical teams to ensure integrated go-to-market strategies.
• Collaborate with the Corporate and HR teams for employer branding, internal communication, and event management.
• Partner with external organisations, healthcare partners, and collaborators to amplify Tricog's brand globally.
• Ensure strong alignment between sales and marketing to maximise conversion and market penetration.

Leadership and People Management

• Build and mentor a high-performing team across digital, creative, and inside sales functions.
• Foster a culture of accountability, collaboration, and innovation within the marketing team.
• Encourage continuous learning and adaptability to changing market dynamics.
• Represent marketing in leadership discussions and quarterly business reviews.

Candidate Profile

• Graduate degree in Marketing, Business, or a related field. MBA preferred.
• 6 to 7 years or more of experience in marketing, with at least 3 to 4 years in a leadership or managerial role.
• Proven track record of building and executing successful multi-channel marketing campaigns.
• Strong understanding of digital marketing, brand communication, and inside sales strategies.
• Experience in healthcare, technology, or digital-first businesses preferred.
• Exceptional communication, stakeholder management, and leadership skills.
• Ability to operate in a fast-paced, high-growth, and innovation-driven environment.
• Strong analytical mindset and ability to translate data into strategic insights.

Key Performance Indicators

• Lead generation, conversion rates, and marketing-driven revenue.
• Brand awareness, engagement, and sentiment across markets.
• Marketing ROI and budget efficiency.
• Growth in digital footprint and campaign reach.
• Team performance and retention.
• Timely and impactful execution of campaigns and launches.

Why Join Tricog

Tricog Health is a leader in transforming cardiovascular care through artificial intelligence and connected Digital Health technologies. As Marketing Head, you will play a pivotal role in shaping the narrative of a company that saves lives every day through innovation and scale. This is an opportunity to define how healthcare technology is perceived and adopted across diverse global markets.

Reporting To:
Senior Vice President – Digital Health

Location:
Bangalore, India (On-site role)