Senior Campaign Specialist

20 hours ago

Bengaluru, Karnataka, India Aptita Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Essential Responsibilities
Describe the essential responsibilities in order of importance: Begin each responsibility with an action verb.

Importanc

e Major Action and Support Actions

  • Lead Campaign Planning: Take briefs and direction from Marketing Managers to execute marketing campaigns for diverse projects.
  • Campaign Execution: Lead the execution phase of campaigns and contribute innovative ideas.
  • Project Management: Drive projects from start to finish, ensuring timely delivery and high-quality output.
  • Create Campaign Assets: Create content, graphics, and other assets for campaigns.
  • Team Collaboration: Work collaboratively as part of a larger team on marketing-focused areas of projects.
  • Meet Deadlines: Ensure projects are completed on time and meet schedules.
  • Communication: Maintain ongoing communication with production and leads regarding schedules and deadlines.
  • Workload Management: Take responsibility for your own workload, time management, and feedback actions required by supervisors.
  • Industry Knowledge: Stay updated with industry trends and work to client brand guidelines.
  • Mentorship: Mentor junior campaign specialists and provide guidance to improve their skills.

COMPETENCIES (OPTIONAL)

Competency Description

CRM tools Proficiency in Salesforce Sales Cloud(most preferred),Data Loader tools or Similar Enterprise CRM tools

Leadership: Provides guidance and support to junior team members, helping them develop their skills and achieve their potential.

Creative Vision: Demonstrates a strong sense of creative direction, ensuring that campaigns are visually compelling and aligned with client objectives.

Project Management: Oversees all aspects of project execution, ensuring that timelines are met and deliverables are of high quality.

Technical Expertise: Utilizes advanced technical skills in digital marketing tools to create complex and effective campaigns.

Client Interaction: Confidently engages with clients, providing recommendations and guiding them through the campaign process.

Collaboration: Works effectively with designers, copywriters, project managers, and business stakeholders to achieve campaign goals.

Quality Assurance: Maintains a high standard of campaign execution, ensuring that all deliverables meet client expectations and brand guidelines.

Continuous Improvement: Continuously seeks ways to improve campaign processes and stay updated with industry trends and best practices.

Experience ( Career Level Guide)

  • 7+ years of experience in marketing or related field with a concentration in data or analytics.
  • Experience with CRM (Salesforce), web analytics, Power BI, Microsoft Office, Smartsheet.
  • Strong proficiency in Microsoft Excel and CRM.

Knowledge, Skills And Ability
(List the MINIMUM knowledge, skills and ability required to perform the essential functions of the position):

  • Proficiency in advanced digital marketing tools.
  • Advanced knowledge of SEO and SEM is a bonus.
  • Strong eye for detail and consistency.
  • Excellent communication and problem-solving skills.
  • Ability to work autonomously and as part of a team.
  • Leadership and mentorship skills.

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