Campaign Specialist

11 hours ago

Bengaluru, Karnataka, India KodeSprint Full time ₹ 4,50,000 - ₹ 9,00,000 per year

Core Responsibilities:

As a Paid Campaign Specialist, you'll be responsible for:

  • Ad Copy: Planning and drafting compelling ad copies that drive performance.
  • Keyword Planning: Conduct extensive research to identify relevant intent-based keywords for proper funnel management and paid execution.
  • Target Market Profiling: Conducting market research to better comprehend prevailing consumer behaviors.
  • Campaign Management: Planning, managing, and executing paid campaigns within different PPC channels, Retargeting Ads (Google Ads, Facebook, LinkedIn Ads).
  • Performance Management: Identifying, optimizing, and scaling performance to scale and achieve critical KPIs target for Renegade, across different ad categories.
  • Experimentation: Planning and executing A/B experiments to identify and scale high-performing campaigns.
  • Analytics & Attribution Management: Tracking, analyzing, extracting, and reporting actionable insights from paid campaigns to drive further performance.
  • Social Ad Campaigns: Planning, managing, and executing social ad campaigns to support company branding efforts.
  • Reporting: Managing and monitoring active campaign performance while providing relevant insights to support department strategy and improved operations.

Required Skills & Qualifications:

  • 0-1 years of experience in Google Ads/Microsoft Ads, Facebook Ads, and/or LinkedIn Ads.
  • Must be proficient in Search, Display, Remarketing, Video Ads, and/or Shopping Ads, App Install advertising, and retargeting campaigns.
  • Must be familiar with Google Analytics, Google Tag Manager, a split-testing platform, automated rule scripts, a user behavior analytics platform, and a landing page builder.
  • Must be able to implement custom conversion tracking, pixel tracking, UTM tagging, as well as goal setting for Google Analytics.
  • Must have strong ownership of work and a data-driven approach toward performance management. This is a must.
  • Strong proficiency with Excel is preferred (Pivot, Charts).
  • Excellent verbal, written, and interpersonal communication skills.
  • Proven experience creating high-impact, unique marketing campaigns.
  • Ability to harness collaboration to produce well-crafted content.
  • A minimum Bachelor's degree in an academic field such as Marketing and Communication, or IT field will be preferred.

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