Senior Campaign Analyst

Overview

About Business Unit:

The Campaign team is the end-to-end expert in orchestrating and activating personalized customer and prospect connection journeys, anytime and anywhere. We pride ourselves on our expertise in campaign management across the entire lifecycle - from planning and implementation to activation and performance tracking, across any channel, whether owned or paid, offsite or onsite. Our team comprises experts skilled in a variety of platforms, including PeopleCloud Media, PeopleCloud Messaging, Adobe, Unica, Salesforce, and more.

Why are we looking for you:

As a Senior Campaign Analyst, you will be responsible for building digital campaigns in accordance with the client strategy outlined in each ticket request. You will configure campaign settings, creative assets, and audience targeting to ensure that campaigns will function and deliver successfully once activated. Senior Campaign Analysts collaborate with internal teams throughout the campaign launch cycle to define the optimal implementation strategy, communicate campaign build status, resolve errors, and troubleshoot issues. As you grow in this role, you'll contribute to streamlining implementation guidelines by identifying process improvements, platform automation opportunities, and testing new user interface functions in our tools and applications. You'll be the final and essential step in the Client Lifecycle for activating new digital media campaigns.

What you will enjoy in this role:

• Engage with Account Management to analyze the client strategy and provide insight into reducing the number of variations for line items, creatives, and audiences
• Assess internal systems, tools, and processes and collaborate with Product to define requirements
• Act as liaison between cross-teams to identify trends and define standard processes for future mitigation
• Have a deep understanding of our systems, tools, products, and how they function given the platforms we use

Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice.

Responsibilities

• Implement more complex strategies for digital media campaigns, including campaign settings, creative trafficking, and troubleshooting
• Monitor assigned campaign tickets as well as for direct reports (if applicable)
• Help to maintain the day-to-day operations of the Campaign Operations team and prioritize client requests in the campaign ticketing queue
• Serve as a Subject Matter Expert for specific product verticals, creative formats, or implementation processes
• Be a primary support agent for the Account Management, Media Delivery, and Campaign Integration Engineer teams on technical issues involving creative and campaigns
• Collaborate with Product Managers to provide requirements for platform enhancements and test functionality for new platform releases
• Responsible for training, fielding questions, and acting as mentor to Campaign Operations Analysts

Qualifications

• A graduate/postgraduate in any discipline
• 5 years of experience with digital media or experience in ad operations/ad trafficking role
• Previous customer service experience required, working with cross-functional teams
• Must be able to multitask in a fast-paced ticketing system environment
• Knowledge of JavaScript, SQL, or HTML5, a plus
• Previous experience with 3rd Party Ad Servers (DV360, etc.), a plus
• Previous experience with video formats or implementing video campaigns, a plus
• Strong teammate with accountability and able to work in a highly collaborative environment
• Ability to think "creatively" and quickly come up with solutions under pressure
• Able to relay technical information to non-technical stakeholders
• Must possess strong time management, attention to detail, organizational soft skills

Additional Information

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we've provided marketers from the world's leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon's comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions every single day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Tvhanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Epsilon has a core set of 5 values that define our culture and guide us to bring value for our clients, our people and consumers. We are seeking candidates that align with our values, demonstrate them and make them meaningful in their day-to-day work:

• Act with integrity. We are transparent and have the courage to do the right thing.
• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
• Innovate with purpose. We shape the market with big ideas that drive big outcomes.
• Respect all voices. We embrace differences and foster a culture of connection and belonging.
• Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter

YOUniverse. A work-world with you at the heart of it

At Epsilon, we believe people make the place. And everything we do is designed with you in mind. That's why our work-world, aptly named 'YOUniverse' is passionate about crafting a nurturing environment that elevates your growth, wellbeing and work-life harmony. So, come be part of a people-centric workspace where care for you is at the core of all we do.

Take a trip to YOUniverse and explore our outstanding benefits, here

Epsilon is an Equal Opportunity Employer.

Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.