Lead Campaign Analyst

Overview

About Business Units:

The Campaign team is the end-to-end expert in orchestrating and activating personalized customer and prospect connection journeys, anytime and anywhere. We pride ourselves on our expertise in campaign management across the entire lifecycle - from planning and implementation to activation and performance tracking, across any channel, whether owned or paid, offsite or onsite. Our team comprises experts skilled in a variety of platforms, including PeopleCloud Media, PeopleCloud Messaging, Adobe, Unica, Salesforce, and more.

Why are we looking for you:

We are seeking a results driven

Lead

Campaign Analyst with

8-12 years of experience, passionate about client success, team leadership, digital marketing, media planning, and campaign operations. In this role, you will be responsible for planning digital display campaigns aligned with client strategies, processing inputs from sales, and accomplishing media planning activities using various workflow tools and in-house digital platforms. You will configure campaign settings, review creative assets, and build line items to ensure accurate campaign setup and successful delivery.

As a Lead Campaign Analyst, you will collaborate with global Sales teams and internal partners throughout the campaign lifecycle. You'll play a key role in ensuring the team delivers flawless outcomes across campaign lifecycles.

What you will enjoy in this role:

• You will be part of a global team and will collaborate with a cross-functional team to provide campaign services to clients to help implement programs thaincreaseze return on investment for our clients.
• You will be leading a team of highly skilled and passionate associates proficient in Digital marketing.
• You will own project health and execution across the campaign lifecycle.
• You will be involved in campaign planning and project management.
• You will be driving process improvements and automation initiatives. Your efforts in optimizing internal processes and ensuring operational efficiency will result in streamlined campaign execution and increased scalability.
• Ultimately, your contributions will not only drive client satisfaction and retention but also reinforce Epsilon's reputation as a leader in personalized media solutions

Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice.

Responsibilities

• Oversee the end-to-end campaign lifecycle across multiple clients and platforms, ensuring quality, timeliness, and achievement of client Key Performance Indicators.
• Lead and mentor a small team (3-4 members) responsible for campaign setup, trafficking, optimization, and reporting, providing coaching and guidance.
• Translate client requirements into executional workflows, ensuring accurate documentation of campaign briefs and requirements in the ticketing system (ServiceNow/JIRA/Salesforce).
• Monitor and enforce process subject area by reviewing team-created tickets for accuracy, prioritization, and completeness.
• Act as an escalation point for campaign delivery issues, troubleshooting challenges, and coordinating with cross-functional teams (Account Management, Creative, Analytics).
• Drive optimization strategies by reviewing performance data, recommending improvements, and guiding the team in execution of A/B tests, targeting refinements, and budget pacing.
• Maintain campaign governance and system hygiene by conducting regular audits of campaign and ticket data, ensuring alignment with client expectations and internal standards.
• Foster collaboration and efficiency by streamlining workflows, reducing turnaround times, and ensuring seamless communication between offshore and onsite teams.
• Report on team performance and campaign outcomes, consolidating insights into actionable recommendations for client and leadership discussions.

Qualifications

• Graduate/Postgraduate in any discipline.
• 8-12 years of experience in digital media, team management, ad operations.
• Strong project management and multitasking skills in a fast-paced environment.
• Experience with digital/retail media and display/video campaign management (preferred).
• Proven ability to work cross-functionally and communicate with technical/non-technical partners.
• Strong time management, attention to detail, and organizational skills.
• A proactive approach with a passion for process improvement and automation.
• Strong communication skills and a track record of working across teams and departments to achieve goals.
• Ability to learn quickly and think strategically.
• Great teammate with accountability and a collaborative perspective
• Creative problem-solver with the ability to think creatively
• Excellent time management, attention to detail, and organizational skills
• Strong proficiency in Excel, Word, and PowerPoint.

Additional Information

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we've provided marketers from the world's leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon's comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions every single day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Tvhanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Epsilon has a core set of 5 values that define our culture and guide us to bring value for our clients, our people and consumers. We are seeking candidates that align with our values, demonstrate them and make them meaningful in their day-to-day work:

• Act with integrity. We are transparent and have the courage to do the right thing.
• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
• Innovate with purpose. We shape the market with big ideas that drive big outcomes.
• Respect all voices. We embrace differences and foster a culture of connection and belonging.
• Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter

YOUniverse. A work-world with you at the heart of it

At Epsilon, we believe people make the place. And everything we do is designed with you in mind. That's why our work-world, aptly named 'YOUniverse' is passionate about crafting a nurturing environment that elevates your growth, wellbeing and work-life harmony. So, come be part of a people-centric workspace where care for you is at the core of all we do.

Take a trip to YOUniverse and explore our outstanding benefits, here

Epsilon is an Equal Opportunity Employer.

Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.