Campaign Specialist

2 days ago

Bengaluru, Karnataka, India Aarki Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About Us

Aarki is an AI company that builds advertising solutions to drive mobile revenue growth. We use AI to find audiences in a privacy-first world using trillions of contextual bidding signals coupled with proprietary behavioral models. Our audience engagement platform includes a full-service agency team and a Unified Creative Strategy that delivers ad creative ideation and execution. We have worked with hundreds of advertisers over 14 years and see 5M mobile ad requests per second from over 10B devices, driving performance for publishers and brands. It is independently operated and headquartered in San Francisco, CA, with offices across the United States, EMEA, and APAC.

Role Overview

This role oversees the execution of digital advertising campaigns and will collaborate with clients to understand campaign objectives, devises strategic plans, and optimize campaign performance through meticulous monitoring and adjusting targeting parameters, bid strategies, and creative assets. This role will analyze data insights to provide actionable recommendations for enhancing campaign effectiveness and ensuring alignment with client expectations and industry best practices. Experience navigating ad platforms, using analytics tools, and staying updated with industry trends to deliver ROI for global clients. This is an in-office role five (5) days a week in our Banglore, India office.

Responsibilities

  • Monitor and oversee client budgets, launch, and optimize client campaigns.
  • Manage, review, and perform daily account responsibilities.
  • Manage, optimize, and traffic ad campaigns from start to finish, troubleshooting as needed.
  • Emphasize productivity, accuracy, and proactivity to meet strict deadlines and SLAs, ensuring optimal performance for our clients' campaigns.
  • Work cross-functionally, serving as the subject matter expert on all aspects of campaign execution and best practices for assigned books of business.

Skills & Experience

  • 2+ years of experience in ad operations, ad trafficking, digital agency, or publisher and ad tech platforms.
  • Bachelor's degree or equivalent qualification.
  • Strong written and verbal communication skills.
  • Proficiency in Microsoft Excel, Word, and PowerPoint.
  • Experience in analyzing data and best practices to assess performance drivers.

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