PPC Specialist

2 days ago

Bengaluru, Karnataka, India Element Seven Full time ₹ 6,00,000 - ₹ 12,00,000 per year

PPC Specialist

Experience:
2–4 Years

Location:
North Bangalore

Industry:
Real Estate

Salary:
As per market standards

About the Role

We are seeking a results-driven Google PPC Specialist with 2–4 years of hands-on experience in planning, executing, and optimizing paid search campaigns. The ideal candidate will have strong analytical skills, attention to detail, and the ability to deliver measurable ROI through effective campaign management.

Key Responsibilities

· Plan, create, and manage Google Ads campaigns (Search, Display, Discovery, Performance Max, YouTube).

· Conduct keyword research, audience targeting, and competitor analysis to optimize campaigns.

· Write compelling ad copies and collaborate with creative teams for ad creatives.

· Monitor campaign performance, track KPIs (CTR, CPC, CPL, ROAS, Conversion Rate), and implement optimization strategies.

· Manage and optimize daily budgets, bids, and targeting to maximize ROI.

· Perform A/B testing of ads, landing pages, and campaign strategies.

· Generate detailed performance reports and provide insights & recommendations to improve results.

· Stay updated with the latest Google Ads trends, features, and best practices.

· Collaborate with SEO, content, and analytics teams to ensure integrated digital marketing strategies.

Required Skills & Qualifications

· Bachelor's degree in Marketing, Business, or related field (Not Mandatory).

· 2–4 years of proven experience managing PPC campaigns on Google Ads.

· Strong knowledge of Google Ads, Google Analytics, Tag Manager, and conversion tracking.

· Hands-on experience with lead generation campaigns.

· Proficiency in PPC platforms (Bing Ads, Facebook Ads, etc.) is a plus.

· Ability to analyze data, identify trends, and make data-driven decisions.

· Certification in Google Ads (Search/Display/Video/Shopping) is a plus.

· Strong communication and reporting skills.

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