Digital Marketing Specialist

11 hours ago

Bengaluru, Karnataka, India Sagacious Infosystems Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Title: Digital Marketing Specialist (Google Ads & PPC Specialist-Exp on running campaign for USA)

Job Overview:

We are looking for an experienced Digital Marketing Manager specializing in Google Ads and Pay-Per-Click (PPC) advertising. The ideal candidate will have a proven track record of managing and optimizing paid campaigns to drive traffic, increase conversions, and achieve business goals.

Key Responsibilities:

PPC Campaign Management:

Design, implement, and manage PPC campaigns across Google Ads and other platforms.

Conduct thorough keyword research and audience targeting to create effective campaigns.

Optimize campaigns for maximum ROI, focusing on bid strategies, ad placements, and budgets.

Google Ads Expertise:

Manage campaigns across Search, Display, Shopping, and Video (YouTube).

Analyze campaign performance and make data-driven decisions to improve metrics such as CTR, CPC, and conversion rates.

Stay updated on Google Ads features, updates, and best practices.

Performance Tracking & Reporting:

Monitor and evaluate campaign performance using tools like Google Analytics.

Generate detailed reports on campaign outcomes and recommend improvements.

Track KPIs, identify trends, and implement optimization strategies.

Creative Collaboration:

Collaborate with content creators and designers to develop compelling ad creatives.

Test and refine ad copy, visuals, and landing pages to enhance performance.

Strategy Development:

Develop and execute comprehensive digital marketing strategies aligned with business objectives.

Explore new PPC opportunities and emerging trends in digital advertising.

Team Collaboration:

Coordinate with SEO, social media, and content teams to ensure cohesive marketing efforts.

Train and guide junior team members on PPC best practices.

Qualifications:

Proven experience in managing PPC campaigns with a strong focus on Google Ads.

Proficiency in Google Ads, Google Analytics, and other PPC tools.

Strong analytical skills with the ability to interpret data and generate actionable insights.

Excellent understanding of bid management, audience targeting, and campaign optimization.

Preferred Skills:

Google Ads Certification is a plus.

Experience with other PPC platforms like Bing Ads, Facebook Ads, or LinkedIn Ads.

Knowledge of A/B testing and conversion rate optimization (CRO).

Strong project management and organizational skills.

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