Amazon PPC Specialist

21 hours ago

Bengaluru, Karnataka, India CROSSBEATS Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Responsibilities:


• Develop and execute Amazon PPC strategies to achieve business goals, including driving traffic and sales.


• Flawlessly executing end-to-end ad optimisation on Amazon.


• Create and optimise campaigns, ad groups, and keywords to maximise ROI and improve

performance.


• Conduct thorough keyword research and competitor analysis to identify new opportunities and optimise campaigns.


• Monitor and analyse campaign performance using Amazon's reporting tools and third-party analytics platforms.


• Continuously test and refine campaign strategies to improve performance and increase profitability.


• Manage advertising budgets, adjusting bids and spending to achieve maximum ROI.


• Collaborate with other departments to ensure advertising campaigns are aligned with overall

business objectives.


• Stay up-to-date with the latest Amazon advertising trends, tools, and best practices.


• Analyzing account performance against key metrics to identify, recommend and implement optimization solutions to increase efficiency and meet stakeholders' KPIs.


• Analyzing data trends and creating keywords lists, bids, and budget suggestions; gathering and analyzing data at account/campaign/industry level.


• Monitoring and communicating campaign progress through regular, in-depth activity reports and insights, and then using this knowledge as a basis for future campaigns.


• Working with Account Management, Sales & Marketing, and Product teams to identify and solve issues blocking advertiser performance.


• Identifying opportunities to improve our advertising product based on customer feedback, data analysis, and feature gaps with competitive products.

Requirements:


• Bachelor's/Master's degree in marketing, advertising, or related field.


• Expert-level knowledge of Amazon's advertising platform, including Sponsored Products, Sponsored Brands, and Sponsored Display.


• Proven track record of creating and managing successful Amazon PPC campaigns that deliver measurable results.


• Strong analytical skills and ability to analyze and interpret data to make informed decisions.


• Experience with third-party Amazon PPC tools such as Helium 10, Sellics, or Jungle Scout.


• Excellent communication skills, both written and verbal.


• Ability to work independently and in a team environment.


• Strong attention to detail and ability to multitask in a fast-paced environment.

Skills
:- Amazon Advertising, PPC,

Display Ads, Sponsored ads, DSP Ads.

Industry - D2C Consumer Electronics

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