SEO and PPC Specialist

2 days ago

Bengaluru, Karnataka, India Global Connect Solution Full time ₹ 9,00,000 - ₹ 12,00,000 per year


We're Hiring: SEO & PPC Specialist (2–4 Years Experience)


Location:
Jaipur, Rajasthan (On-site)


Experience:
2–4 Years

Are you passionate about digital growth and performance marketing? Join our team as an
SEO & PPC Specialist
and take charge of driving organic and paid success across major search and social platforms.

Key Responsibilities

Search Engine Optimization (SEO):

  • Conduct technical SEO audits (crawlability, indexation, Core Web Vitals, site speed) and work with developers to implement improvements.
  • Perform keyword research and optimize website structure, metadata, headers, and landing pages.
  • Collaborate with content teams to create SEO-optimized blogs, case studies, and web pages.
  • Build authority through ethical link-building, outreach, and PR.
  • Manage local SEO (Google My Business, citations, reviews).
  • Track key SEO KPIs — rankings, impressions, CTR, organic traffic, and conversions.

Pay-Per-Click Advertising (PPC):

  • Plan, execute, and manage campaigns on Google Ads, Bing, LinkedIn, and Meta platforms.
  • Conduct keyword and audience research to design high-performing lead gen campaigns.
  • Write and A/B test ad copies, coordinate with designers for creatives.
  • Optimize bidding strategies (Manual, Enhanced CPC, Target CPA/ROAS).
  • Set up remarketing and custom audience targeting.
  • Monitor performance metrics (CTR, CPC, CPA, ROAS) and make data-driven improvements.
  • Ensure accurate tracking via Google Tag Manager, conversion pixels, and CRM integration.
  • Provide detailed performance reports with insights and recommendations.

Required Skills & Tools

  • Hands-on with
    GA4, Google Search Console, SEMrush/Ahrefs, Screaming Frog
    .
  • Experience with
    Google Ads, Microsoft Ads, LinkedIn Ads Manager, Meta Ads Manager
    .
  • Strong understanding of
    UTM tracking, Google Tag Manager, and Looker Studio dashboards
    .
  • Analytical, detail-oriented, and passionate about optimization.
  • Excellent communication and reporting skills.

Interested?

We'd love to hear from you

Send your resume to

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