Marketing Operations Specialist

Job Description Marketing Operations Specialist

Company Overview

Y-Not Design & Manufacturing, founded in 2005, is a U.S.-based leader in global procurement and distribution of custom-made products, retail and white-label items, employee recognition gifts, and sustainable promotional products. We partner with Fortune 1000 companies such as Google, Coca-Cola, and Norwegian Cruise Line.

With the launch of Y-Not Swag Store, our new eCommerce platform for branded swag and promotional items, we are expanding our marketing team in Bangalore to strengthen data, analytics, and process foundations.

Position Summary

We are seeking a highly detail-oriented Marketing Operations Specialist to manage and optimize our marketing technology stack, analytics, and operational workflows for Y-Not Swag Store and other Y-Not divisions. This role will ensure accurate tracking, actionable reporting, and smooth cross-channel execution across SEO, PPC, email, paid social, and lead nurturing.

The role reports to the Marketing Manager and serves as the backbone for data accuracy, campaign measurement, and process compliance.

Key Responsibilities

Analytics & Tracking

• Implement and manage GA4, Meta Pixel, and LinkedIn Insight Tag for accurate tracking.
• Maintain GTM for event/conversion tracking and data integrity.
• Set up attribution models for multi-touch campaign performance.

CRM & Marketing Automation

• Manage CRM data hygiene, lead scoring, segmentation, and workflows.
• Align with sales on lead qualification criteria and lead-to-sale conversion.
• Optimize nurture sequences and trigger-based campaigns.

SEO & Content Analytics

• Track keyword rankings, backlinks, and organic traffic growth.
• Maintain SEO reporting dashboards and monitor technical SEO health.
• Provide insights to optimize blogs, landing pages, and product listings.

Paid Media Support (PPC & Paid Social)

• Partner with Performance Marketing team for campaign setup, tracking, and reporting.
• Support A/B testing of ads, landing pages, and offers.
• Track KPIs (CTR, CVR, ROAS, CPL).

Email Marketing Operations

• Build/segment lists, ensure deliverability, and manage compliance (CAN-SPAM/GDPR).
• Assist in design, scheduling, and reporting of email campaigns.
• Track engagement (open rate, CTR, revenue contribution).

Dashboarding & Reporting

• Build dashboards in Looker Studio/Power BI for weekly and monthly reporting.
• Deliver insights and recommendations to marketing and sales leadership.

Process & Compliance

• Maintain SOPs for tracking, reporting, and campaign execution.
• Ensure compliance with data privacy regulations and company policies.

Key Requirements

• Bachelor's degree in Marketing, Business, Data Analytics, or related field; MBA preferred.
• 3–5 years in marketing operations, analytics, or digital marketing.
• Proficiency in GA4, GTM, Meta Pixel, LinkedIn Insight Tag, and CRM platforms (HubSpot, Salesforce, etc.).
• experience with U.S. markets is must
• Hands-on with Looker Studio, Power BI, or Tableau.
• Familiarity with SEO tools (SEMrush, Ahrefs), PPC platforms, and email tools (Klaviyo, Mailchimp, Pardot).
• Strong analytical and Excel/Google Sheets skills.
• Excellent communication and collaboration skills.
• Certifications (preferred): Google Analytics, HubSpot/Marketo/Pardot.
• Ability to thrive in a fast-paced eCommerce launch environment balancing accuracy with agility.

KPIs for this Role

• Tracking accuracy 99%
• Dashboard/report delivery = 100% on schedule
• Lead data integrity score 95%
• Improvement in MQL-to-SQL conversion rate (quarterly)
• Attribution clarity: reduction of "unknown lead source" by 20%

Location & Working Hours

• Location: Bangalore, India
• U.S. business hours for reporting and alignment.