Marketing Operations Specialist

1 day ago


Bengaluru, Karnataka, India Zluri Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Job Brief:

Your job as a Marketing Operations Specialist is to support the Marketing team in maintaining, optimizing, and integrating a set of marketing tech stack along with ensuring high data quality & accessibility. You will also be responsible for assisting the Marketing team in analysis, planning and strategy.

Responsibilities:

Manage our Marketing tech stack to help the team execute, track, and optimize on a wide range of marketing campaigns, including email campaigns, webinars, advertising, and events

Build, test, deploy, and optimize processes across all stages of the marketing funnel

Automate and improve data quality and data management initiatives, including segmentation, list management, and lead processes in CRM

Conduct customer database analysis, identify growth patterns and gaps, and partner with Demand Generation team to optimize lead generation

Support the marketing team on product launches and field marketing initiatives 

Partner with the Sales Development team on building and managing Target Account Lists for their Outbound activities

Be on the lookout for the best tools and platforms in the market which would help the company in streamlining their Sales and Marketing processes. 

Requirements:

Minimum of 2 years of experience in Marketing Operations or a similar role 

Good attention to detail

Excellent verbal and written communication skills

Excellent analytical and problem-solving skills

Experience with reporting and analytics

Ability to work independently in a fast-paced environment 

A solid understanding of CRM and Marketing automation platforms 

Past Experience working for an early stage startup is an added advantage 



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