PPC Advertising Manager

10 hours ago

Bengaluru, Karnataka, India Unbounce Careers Full time ₹ 9,00,000 - ₹ 12,00,000 per year
We are looking for a PPC Advertising Manager to run Walmart PPC campaigns.
In this role, you should be well-versed in principles of E commerce PPC( Walmart). You should also be analytical and good with numbers.
Your goal will be to ensure our online marketing efforts have a solid ad spend expansion and highest possible return on investment (ROI.)
Responsibilities ● Taking complete ownership for a portfolio of accounts - Standard and High Value advertisers. ● Reviewing every account in the portfolio in complete detail to understand the current level of performance. ● Engaging with advertisers/in-country Account Manager to understand their advertising goals and expectations from the program. ● Leading kick-off calls with advertisers and driving discussion using a pre-set agenda, as and when necessary. ● Flawlessly executing end-to-end ad optimisation. ● Analyzing account performance against key metrics to identify, recommend and implement optimisation solutions to increase efficiency and meet clients' KPIs. ● Analyzing data trends and creating keywords lists, bids and budget suggestions; gathering and analyzing data at account/campaign/industry level. ● Monitoring and communicating campaign progress through regular, in-depth activity reports and insights, and then using this knowledge as a basis for future campaigns.
Requirements and skills ● Proven experience as a PPC Manager or Digital Marketing Specialist ● Experience in data analysis and reporting ● Knowledge of e-commerce and digital marketing concepts ● Proficient in MS Office (particularly Excel) ● Excellent communication skills ● Analytical thinking with strong math skills
Experience required : 1 - 4 years Location : Bangalore

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