PPC Executive

3 days ago

Bengaluru, Karnataka, India Percoyo Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Title: PPC Executive

Location: [Insert Location]

Company: Percoyo Digital Marketing Pvt Ltd

Job Type: Full-time

About Percoyo Digital Marketing Pvt Ltd:

Percoyo Digital Marketing Pvt Ltd is a leading digital marketing agency known for delivering innovative and data-driven marketing solutions to clients across various industries. We specialize in creating customized digital strategies that drive business growth, enhance online visibility, and maximize ROI.

Job Overview:

We are looking for a dynamic and results-driven PPC Executive to join our growing team. The ideal candidate will have hands-on experience in managing PPC campaigns across Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn). As a PPC Executive, you will be responsible for executing paid search campaigns, optimizing ad performance, and contributing to the overall success of our digital marketing efforts.

Key Responsibilities:
  • Develop, manage, and optimize PPC campaigns on Google Ads, Bing Ads, and other advertising platforms.
  • Perform keyword research and competitor analysis to drive campaign success.
  • Create compelling ad copy and optimize landing pages for higher conversion rates.
  • Monitor and analyze campaign performance metrics (CTR, CPA, ROAS, etc.) and make data-driven adjustments to improve results.
  • Manage campaign budgets and allocate resources efficiently to achieve maximum ROI.
  • A/B test ad creatives, landing pages, and bidding strategies for continuous improvement.
  • Stay up-to-date with the latest trends in PPC and digital advertising.
  • Work closely with the content and design teams to ensure ad creatives are aligned with campaign goals.
  • Prepare and present regular performance reports to clients or internal stakeholders.
  • Collaborate with other digital marketing teams (SEO, social media, etc.) to ensure overall marketing strategy alignment.
  • Maintain and update client accounts, ensuring consistent delivery of high-quality campaigns.
Skills & Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in managing PPC campaigns across Google Ads, Bing Ads, and social media platforms.
  • Strong knowledge of Google Analytics, Google Tag Manager, and other PPC management tools.
  • Familiarity with keyword research tools (e.g., SEMrush, Ahrefs, Ubersuggest).
  • Excellent communication and presentation skills.
  • Ability to analyze data and present insights to optimize campaigns.
  • Strong attention to detail and ability to work under pressure.
  • Creative mindset for writing effective ad copy and improving landing pages.
  • Google Ads certification and other relevant PPC certifications are a plus.
Preferred Skills:
  • Experience with e-commerce PPC campaigns and Google Shopping Ads.
  • Knowledge of Facebook Ads Manager, LinkedIn Ads, and other social media advertising platforms.
  • Experience with remarketing and display network campaigns.
Benefits:
  • Competitive salary and performance-based incentives.
  • Opportunity for career growth and development.
  • Friendly and dynamic work environment.
  • Exposure to working with global clients across different industries.

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