Head of Sales

2 days ago

Pune, Maharashtra, India Youthville Serviced Accommodations Full time US$ 90,000 - US$ 1,20,000 per year

Job Title: Sales & Marketing Head

Role Overview

The Sales & Marketing Head will lead the company's revenue growth initiatives by building a strong sales pipeline, forging partnerships, and executing impactful marketing campaigns. The role demands a balance of strategic thinking and on-ground execution to position the company as the first choice for premium long-stay accommodation for students and working professionals.

Key Responsibilities

Sales Strategy & Execution

  • Develop and implement sales strategies to achieve occupancy and revenue targets across all properties.
  • Drive direct sales through B2C channels (students, working professionals) and B2B partnerships (colleges, corporates, relocation agencies, travel platforms).
  • Build and manage a high-performance sales team with clear KPIs (occupancy %, cost of acquisition, conversion rates).
  • Establish and maintain strong relationships with educational institutions, corporates, and channel partners.
  • Conduct regular market mapping and competitor analysis to refine pricing and positioning strategies.

Marketing Strategy & Brand Building

  • Create a strong brand identity aligned with the company's premium positioning.
  • Develop integrated marketing campaigns across digital, offline, referral, and influencer channels.
  • Oversee performance marketing (Google Ads, Facebook/Instagram Ads, SEO, SEM) to drive qualified leads.
  • Plan and execute offline activations such as campus events, corporate tie-ups, and trade fairs.
  • Implement referral programs and loyalty initiatives to increase retention and word-of-mouth marketing.

Customer Experience & Insights

  • Ensure sales and marketing efforts align with exceptional customer experience, from lead generation to post-stay feedback.
  • Leverage customer insights and data analytics to improve targeting, conversion, and retention strategies.

Budgeting & Reporting

  • Prepare and manage the annual sales & marketing budget.
  • Track, measure, and report performance against key metrics (Occupancy %, CPL, CAC, ROI).
  • Present regular performance updates and market insights to leadership.

Key Performance Indicators (KPIs)

  • Occupancy Rate (%)
  • Cost per Lead (CPL) & Customer Acquisition Cost (CAC)
  • Conversion Rate (%) from leads to bookings
  • Average Length of Stay & Retention Rate
  • Brand Awareness Metrics & Digital Engagement
  • Revenue per Available Room (RevPAR)

Qualifications & Experience

  • MBA or equivalent in Sales, Marketing, or related field.
  • 8–12 years of experience in sales and marketing, preferably in hospitality, co-living, student housing, or real estate.
  • Proven track record of achieving revenue and occupancy targets.
  • Strong understanding of digital marketing, B2B sales, and brand positioning.
  • Excellent leadership, negotiation, and relationship-building skills.

Competencies

  • Strategic Mindset
     – Ability to design long-term growth plans while managing immediate results.
  • Execution Excellence
     – Hands-on approach to driving campaigns and closing deals.
  • Data-Driven Decision Making
     – Comfortable using analytics to guide strategy.
  • Customer-Centric
     – Deep empathy for the needs of students and working professionals.
  • Collaboration
     – Works cross-functionally with operations, finance, and product teams.

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