marketing mnager-radiology,wellness

2 days ago

Shivaji Nagar, Maharashtra, India MJM Hospital,Pune Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Key responsibilities

  • Strategic planning: Develop and execute long-term marketing strategies for the radiology department, focusing on market segmentation, targeting, positioning, and branding.
  • Campaign management: Plan, create, and implement both general and specialized campaigns (e.g., for specific procedures) to promote services.
  • Performance analysis: Monitor and analyze the effectiveness of marketing campaigns to measure return on investment and identify areas for improvement.
  • Budgeting and resource allocation: Manage the social media & B2B marketing budget and allocate resources to the most effective channels and initiatives.
  • Data analysis: Use data to inform marketing decisions and measure results.
  • Patient experience: Work to improve patient satisfaction, potentially by addressing issues like wait times, which can impact business and reputation.

Skills and knowledge required

  • Marketing expertise: A strong understanding of marketing principles, including digital marketing, content creation, and public relations.
  • Healthcare knowledge: Specific understanding of the healthcare industry, patient needs, and regulatory considerations.
  • Analytical skills: The ability to analyze data to understand market trends and campaign performance.
  • Financial management: Experience with budgeting and resource allocation.
  • Strategic thinking: The ability to develop and execute long-term strategic plans.

Job Type: Full-time

Pay: ₹25, ₹50,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Paid sick time
  • Provident Fund

Work Location: In person

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