Head of Global Marketing
1 day ago
The
Head of Global Marketing
will be the hands-on architect of our clients' global marketing engine. Responsible for d
esigning and running high-performing digital demand generation funnels, enabling partner-led co-marketing, and building a scalable marketing
organization that powers the divisions growth ambitions.
You will be responsible for
creating value proposition, positioning, demand creation, qualification, and conversion.
Key Responsibilities
1. Positioning & Narrative
- Drive consistent value proposition articulation across products, solutions, and regions.
- Balance global standardization with local adaptation to resonate in
Europe, North America, and India.
2. Digital Demand Generation & Qualification
- Build and scale digital-first demand generation programs (LinkedIn campaigns, SEO/SEM, webinars, video-first content).
- Implement robust lead scoring, qualification, and funnel management to ensure marketing-generated pipeline quality.
- Design and standardize presentation decks
3. Ecosystem & Partner Co-Marketing
- Build scalable partner enablement and loyalty programs.
- Showcase success stories, case studies, and ecosystem narratives that amplify the brand.
- Develop and manage partner reselling programs.
- Track partner onboarding and loyalty
4. Go-to-Market Alignment
- Partner with regional GTM leads (EU, NA, India) to design region-specific demand gen plays that map to customer segments (ISVs, fleets, enterprise accounts, SMBs).
- Support customer lifecycle marketing and upsell motions together with Customer Success.
- Deliver Sales Readiness Materials
5. Content & Thought Leadership
- Deliver high-quality, high-frequency content (customer stories, whitepapers, blogs, videos) that drive engagement and pipeline conversion.
- Develop and execute content strategies for the website.
6. Team & Capability Building incl. MarTech
- Build and mentor a global marketing team with expertise in digital lead generation marketing, product marketing, and partner marketing.
- Foster a builder/operator culture: test quickly, learn fast, scale what works.
- Champion the adoption of
GenAI, automation, and modern digital tools t
o boost marketing performance.
Qualifications
- MBA in Marketing, Business Administration, or related field.
- -
12+ years' B2B marketing leadership experience, ideally in SaaS/cloud/platform businesses. - Demonstrated success in building digital demand generation engines and managing measurable pipeline contribution.
- Hands-on experience with
MarTech stacks, CRM/CDP, lead scoring, and campaign analytics.
- Hands-on experience with
- Strong background in
SI /Reseller/ Distibutor ecosystem and partner co-marketing
- Strong background in
- Track record of
balancing global strategy with local execution.
- Track record of
- Skilled at collaborating a
nd influencing key stakeholders in finance and procurement to align marketing initiatives with budgetary and operational goals - Provide leadership, coaching, and professional development to a highly skilled marketing team, fostering a collaborative environment that drives innovation and excellence.
Applicants from relevant industry and with relevant experience can email their profiles to
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