Head of Global Marketing

2 days ago

Bengaluru, Karnataka, India Classic Search Private Limited Full time ₹ 12,00,000 - ₹ 36,00,000 per year

The
Head of Global Marketing
will be the hands-on architect of our clients' global marketing engine. Responsible for d
esigning and running high-performing digital demand generation funnels, enabling partner-led co-marketing, and building a scalable marketing
organization that powers the divisions growth ambitions.

You will be responsible for
creating value proposition, positioning, demand creation, qualification, and conversion.

Key Responsibilities

1. Positioning & Narrative

  • Drive consistent value proposition articulation across products, solutions, and regions.
  • Balance global standardization with local adaptation to resonate in
    Europe, North America, and India.

2. Digital Demand Generation & Qualification

  • Build and scale digital-first demand generation programs (LinkedIn campaigns, SEO/SEM, webinars, video-first content).
  • Implement robust lead scoring, qualification, and funnel management to ensure marketing-generated pipeline quality.
  • Design and standardize presentation decks

3. Ecosystem & Partner Co-Marketing

    • Build scalable partner enablement and loyalty programs.
    • Showcase success stories, case studies, and ecosystem narratives that amplify the brand.
  • Develop and manage partner reselling programs.
  • Track partner onboarding and loyalty

4. Go-to-Market Alignment

  • Partner with regional GTM leads (EU, NA, India) to design region-specific demand gen plays that map to customer segments (ISVs, fleets, enterprise accounts, SMBs).
  • Support customer lifecycle marketing and upsell motions together with Customer Success.
  • Deliver Sales Readiness Materials

5. Content & Thought Leadership

  • Deliver high-quality, high-frequency content (customer stories, whitepapers, blogs, videos) that drive engagement and pipeline conversion.
  • Develop and execute content strategies for the website.

6. Team & Capability Building incl. MarTech

  • Build and mentor a global marketing team with expertise in digital lead generation marketing, product marketing, and partner marketing.
  • Foster a builder/operator culture: test quickly, learn fast, scale what works.
  • Champion the adoption of
    GenAI, automation, and modern digital tools t
    o boost marketing performance.

Qualifications

    • MBA in Marketing, Business Administration, or related field.
  • -
    12+ years' B2B marketing leadership experience, ideally in SaaS/cloud/platform businesses.
    • Demonstrated success in building digital demand generation engines and managing measurable pipeline contribution.
    • Hands-on experience with
      MarTech stacks, CRM/CDP, lead scoring, and campaign analytics.
    • Strong background in
      SI /Reseller/ Distibutor ecosystem and partner co-marketing
    • Track record of
      balancing global strategy with local execution.
  • Skilled at collaborating a
    nd influencing key stakeholders in finance and procurement to align marketing initiatives with budgetary and operational goals
  • Provide leadership, coaching, and professional development to a highly skilled marketing team, fostering a collaborative environment that drives innovation and excellence.

Applicants from relevant industry and with relevant experience can email their profiles to

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