Head of Global Marketing

2 days ago

Bengaluru, Karnataka, India SCIENTE Full time ₹ 20,00,000 - ₹ 25,00,000 per year

SCIENTE is a Singapore HQ, multi-award winning, ISO9001/DPTM certified, a purpose-driven and a trusted business technology partner in intelligent transformations and technology talent management.

We are seeking a
Head of Global Marketing & Demand Generation
to establish and lead our marketing function in India, supporting our global business expansion. This role combines
strategic leadership
with
hands-on execution
, covering research, lead generation, digital marketing, brand governance, and partner co-marketing. The leader will play a pivotal role in positioning Sciente globally, enabling business development teams onsite, and building scalable marketing processes.

What are you expected to do?

Strategic Leadership

  • Define and execute Sciente's
    global marketing strategy
    , aligned with business expansion priorities.
  • Own and govern
    brand positioning, messaging, and visual identity
    across geographies.
  • Develop a scalable
    marketing operations framework
    to support global teams.
  • Build and lead a
    high-performing marketing team in India
    over time.

Demand Generation & Sales Enablement

  • Design and run
    end-to-end demand generation programs
    (inbound & outbound) to fuel pipelines for onsite Business Development Managers (BDMs).
  • Establish structured
    market research and segmentation
    to identify high-potential prospects.
  • Create
    sales enablement assets
    (presentations, playbooks, case studies) to support global BDMs.
  • Track and report on
    marketing ROI, funnel metrics, and lead-to-revenue conversion
    .

Digital Marketing & Content

  • Lead
    digital marketing campaigns
    across channels (SEO, SEM, email, LinkedIn, social, web).
  • Build a
    content marketing engine
    with thought leadership, blogs, case studies, and whitepapers.
  • Drive
    marketing automation, analytics, and CRM integration
    to scale activities efficiently.

Partner & Co-Marketing

  • Work closely with technology and consulting partners to execute
    joint go-to-market initiatives
    .
  • Plan and deliver
    co-branded campaigns, events, and webinars
    .
  • Strengthen Sciente's presence in
    partner ecosystems
    .

Brand & Communications

  • Govern
    brand consistency
    across all external communication.
  • Oversee
    corporate communications
    including employer branding.

Who shall fit-in the best?

  • Hands-on operator with the ability to
    set strategy and execute to meet measureable performance goals
    .
  • 12–15 years of marketing experience
    in IT services, consulting, or technology sectors, with exposure to global markets is mandatory.
  • Successful track-recrod in
    demand/lead generation, digital marketing, and brand management
    .
  • Experience working with
    onsite sales teams and partner ecosystems
    .
  • Strong leadership, analytical, communication and execution skills.
  • Prior experience in setting up from scratch or scaling a marketing function is required.

Should you be interested in this career opportunity, please send in your updated resume to at the earliest.

When you apply, you voluntarily consent to the disclosure, collection and use of your personal data for employment/recruitment and related purposes in accordance with the SCIENTE Group Privacy Policy, a copy of which is published at SCIENTE's website ).

Confidentiality is assured, and only shortlisted candidates will be notified for interviews.

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