Business Development Representative

Business Development Representative - ABM Specialist (EMEA Shift)

Department: Sales
Line Manager: VP - Marketing
Location: Remote

Purpose of the role:

Provar is the leader in integrated quality management and test automation for Salesforce and an essential building block of a trusted AI Agent ecosystem. We believe that excellent quality comes with intense focus and care about the customer experience, and that's why we built Provar to be light years ahead of manual testing.
This exciting, hunter-focused, individual contributor role involves creating new accounts and diving deeper into existing ones. You will develop strong relationships within your customer community with key stakeholders and the decision-makers in the C-suite. You'll use your skills to drive excellent customer outcomes through Provar Test Automation.

By joining us, you'll play a big part in creating the future of Provar. You'll significantly impact the team and the company, and your success will help shape the company's success as we continue to drive our growth across our key markets.

As a Business Development Representative (BDR) for the EMEA region, you will be a key player in driving Provar's business expansion. This role bridges the gap between Sales and Marketing, ensuring strategic alignment between outbound prospecting efforts and targeted ABM campaigns.

You will work closely with our Sales and Marketing teams to identify and engage high-value accounts, nurture relationships, and drive meaningful conversations that convert into sales opportunities. Your role will focus on executing personalized outreach strategies that align with our ABM initiatives, helping to build strong engagement with key decision-makers in target accounts.

Day-to-day responsibilities & accountabilities:

You'll be responsible for: 
● ABM-Focused Outreach: Develop and execute personalized, multi-touch outreach sequences using email, phone, LinkedIn, and other digital channels to engage key accounts in the EMEA region.
● Strategic Lead Qualification: Identify and qualify high-value opportunities, ensuring a seamless transition from Marketing to Sales.
● Collaboration with Marketing & Sales: Partner closely with the Marketing team to leverage insights, messaging, and content for targeted outreach. Work with the Sales team to refi ne engagement strategies based on account feedback and performance metrics.
● Pipeline Development: Build and maintain a strong pipeline by researching and identifying potential customers within the Salesforce ecosystem.
● Engagement Tracking & Optimization: Leverage Salesforce, Outreach, and other tools to document interactions, track campaign effectiveness, and continuously improve engagement strategies.
● Event & Webinar Participation: Represent Provar at industry webinars and events to establish relationships with potential prospects.
● Goal-Oriented Execution: Consistently meet or exceed KPIs related to outreach, engagement, and lead conversion.
● Championing Provar's Brand: Serve as the frontline ambassador of Provar's mission, ensuring that our messaging resonates with the right audience.
● Always complying with Provar's standard Ways of Working.
● At all times working in a manner that champions the organizational values and identifying opportunities to add value to solution delivery whenever possible;

Key skills:

You'll have: 
● A solid academic foundation to degree level or higher
● 2-5 years of experience in business development, sales, or marketing, with a strong focus on ABM strategies, especially for EMEA.
● Experience with Outreach, Salesforce, HubSpot, Slack, and other sales/marketing automation tools.
● Sales and Marketing Synergy: Proven ability to work across sales and marketing teams to execute targeted, data-driven outreach campaigns.
● Consultative Approach: Ability to engage prospects through consultative conversations and value-driven messaging.
● Language Skills: Proficiency in English is required; additional fluency in European languages (e.g., German, French, Spanish, Dutch) is a plus.

You'll be:
● Self-Starter: Highly organized, autonomous, and motivated to succeed in a fast-paced environment.
● Resilient and Adaptable: Comfortable with rejection, persistent in follow-ups, and adaptable to shifting priorities.
● Excellent Communicator: Strong verbal and written communication skills, with the ability to build relationships across all levels.
● Having proactive thinking with a 'can-do' attitude.
● Willing to work in a team environment-Effectively.
● Having strong problem-solving skills, should be able to research and understand an undocumented setup and application.
● Able to quickly build rapport with people from diverse backgrounds, at all levels of the organization
● A genuine believer in diversity and fairness

You'll share our Values:

● Laser Focus: We will prioritize a critical number of deliveries and ensure that the whole organization maximizes the value to Provar and our customers. We will measure our progress and ensure that we excel.

● Underdog Spirit: We are determined, crafty, spirited, resilient, and tenacious. We challenge conventional wisdom, and we will be courageous and not give up in our pursuit of greatness.

● One Team: We will help each other, our customers, and our partners to succeed with empathy and understanding. We embrace equality and inclusion, knowing that we will succeed because we are a diverse team.

Life at Provar:

At Provar, you'll be part of a collaborative, global team that values trust, innovation, and mutual support. We celebrate success together, help each other grow, and work as one to reach our goals. With team members worldwide, we embrace diverse perspectives and enjoy learning from one another. Our people are passionate about what we do, feel heard and supported by an open, approachable leadership team, and thrive in a culture that encourages creativity, connection, and continuous improvement.