Business Development Manager – T&M Products and ATE Solutions

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Since 1997, Lubi Electronics has been a driving force empowering industries with Next-Generation solutions, helping businesses stay ahead of modern challenges and achieve success.

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• With 25+ years of experience, we have built a legacy of excellence, continuously adapting to market needs and delivering cutting-edge technologies that optimize production processes.
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• With headquarter in Ahmedabad, we have PAN India presence in 25 states and 4 UTs. Supported by 10 Branch Offices and Service Centers, we offer unparalleled reach and support across the country.
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To develop the business for Test & Measurement instruments and cross-sell Automated Test Equipment (ATE) solutions to R&D labs, manufacturing industries, educational institutions, and system integrators. The role requires identifying customer needs, positioning technical solutions, and managing the sales process end-to-end.

Sales & Business Development:

• Identify and acquire new customers for T&M products and ATE solutions.
• Handle lead generation, technical qualification, proposal creation, and order closure.
• Manage key accounts across verticals like automotive, EV, electronics, defence, pharma, and education.
• Prepare sales forecasts and meet monthly/quarterly targets.

Solution Selling:

• Understand customer testing applications and suggest appropriate T&M products.
• Work closely with internal application engineers to create integrated ATE offerings (including hardware, software, and automation).
• Conduct product demos, customer trials, and techno-commercial discussions.

Cross-Selling & Strategic Upselling:

• ATrack repeat customers and product clusters to identify opportunities for bundled offerings or ATE upsell.
• Introduce modular tester platforms for recurring applications (e.g., EV battery testing, PCB functional testing, etc.)

Channel & OEM Coordination:

• Liaise with international T&M OEMs (e.g.,Hioki, Yokagawa, Keysight, GW Instek, R&S) for pricing, stock, and technical support.
• Work closely with branded ATE suppliers like Chroma, NI etc and coordinate with inhouse technical team for customized ATE solution.
• Engage with channel partners and local system integrators for extended reach.

Customer Relationship Management:

• Build long-term relationships with R&D heads, purchase managers, and production heads.
• Handle post-sales support coordination, including calibration, AMC, and spares.

Education:

• B.E./B.Tech in Electronics, Electrical, Instrumentation, or Mechatronics
• MBA in Marketing or Technology Management (preferred).

Experience:

• 6-8 years of relevant experience
• Selling T&M instruments (oscilloscopes, signal generators, spectrum analyzers, dc source etc.)
• Working with OEMs, labs, or system integrators
• Experience in solution selling, proposal generation, and customer engagement

Technical Skills:

• Knowledge of LabVIEW, NI testbench / Python-based testing setups is a plus
• Familiarity with industrial protocols, measurement techniques, and functional testers
• Ability to understand and explain technical product features to non-technical stakeholders

• Self-driven and target-oriented
• Excellent communication and negotiation skills
• Strong presentation and customer relationship management
• Ability to work with cross-functional teams (engineering, supply chain, OEMs)

• Lead high-impact business development initiatives in the fast-growing Test & Measurement (T&M) and Automated Test Equipment (ATE) solutions market.
• Collaborate with global OEMs and cutting-edge technology partners to deliver innovative solutions.
• Be part of a dynamic, growth-oriented team in a technically challenging and rewarding environment.

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