
Sr Director UPI Sales
1 week ago
Key Responsibilities
- Business Strategy & Leadership
• Define and execute the sales and growth strategy for UPI solutions across key market segments.
• Build market differentiation through innovative UPI-based products and value-added services.
• Deliver against aggressive transaction volume and revenue targets.
- Sales & Merchant Acquisition
• Lead a high-performing sales team to acquire large enterprises, marketplaces, aggregators, and mid-market
merchants.
• Drive solution-led consultative sales for UPI adoption and integration.
• Identify new revenue streams and cross-sell opportunities within existing merchant base.
- Partnerships & Alliances
• Build strong relationships with banks, NPCI, regulators, and ecosystem partners to drive business growth.
• Leverage alliances to launch joint offerings and accelerate merchant onboarding.
- Account Management & Retention
• Ensure high merchant satisfaction through robust account management frameworks.
• Partner with product and operations teams to resolve pain points and optimize payment success rates.
• Develop tailored commercial models for strategic accounts.
- Market Intelligence & Competition Tracking
• Stay ahead of UPI industry trends, NPCI developments, and competitor strategies.
• Identify emerging opportunities in UPI Lite, AutoPay, Credit on UPI, and embedded payment solutions.
- P&L Management
• Own the P&L for UPI business including top-line growth, margins, and cost optimization.
• Implement data-driven approaches to forecast revenue and monitor performance.
Qualifications & Experience
• 15+ years in digital payments/fintech/banking, with minimum 7 years in senior leadership roles.
• Strong track record in enterprise sales, merchant acquiring, and large-scale business growth.
• Deep domain knowledge of UPI ecosystem, NPCI guidelines, RBI regulations, and payment acceptance
solutions.
• Proven ability to build and lead large sales & business teams.
• Exceptional relationship management skills with enterprise clients and regulatory bodies.
• MBA/PGDM from a reputed institution preferred.
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