Director, Marketing

1 week ago

Mumbai Metropolitan Region, India Affinity Global Inc. Full time ₹ 20,00,000 - ₹ 25,00,000 per year

About Affinity
Affinity is pioneering new frontiers in AdTech: developing solutions that push past today's limits and

open up new opportunities. We are a global AdTech company helping publishers discover better

ways to monetize and enabling advertisers to reach the right audiences through new touchpoints.

Operating across 10+ markets in Asia, the US, and Europe with a team of over 500 experts, we are

building privacy-first ad infrastructure that opens up opportunities beyond the walled gardens.

Role:
Director, Marketing Operations

Work Location:
Mumbai (Malad)

Product:
VEVE

About Role:
To lead all marketing efforts for VEVE across the Western markets (US, UK, Germany, Brazil) and

the Eastern markets (India, China, Southeast Asia). Manage a scattered but brilliant team of

marketers, partner with senior stakeholders across sales, operations, product and leadership to

drive marketing campaigns for measurable business outcomes and help scale VEVE further.

Roles & Responsibility:

  • Drive B2B marketing strategy and execution for VEVE across different markets
  • Work closely with sales, product, operations, and leadership to align marketing with

revenue priorities.

  • Oversee all content creation (narratives, collateral, presentations, tactical assets).
  • Own CRM, paid marketing, email marketing, and field marketing (events) processes.

Required Skills:

  • Minimum 12 years of overall marketing experience, including at least 4-5 years in people

management.

  • Adept in stakeholder management across senior leadership and cross-functional teams.
  • Proven past experience in B2B marketing with measurable business outcomes.
  • Track record of building new narratives and creating sales enablement materials.
  • Hands-on experience with CRM, content, and email marketing.
  • Experience in ad tech, broader tech, or online industries desirable.
  • Leads with empathy, someone who is able to build trust, listen actively, and create a safety

net within the team making them feel valued and motivated to perform

  • Collaborative but resilient when pushed back + able to navigate ambiguity and competing

priorities

  • Adapts communication tone and style for leadership, peers, and the team.
  • Culturally sensitive - understands nuances across different markets, and adapts accordingly.
  • Open to feedback and experimentation

Nice-to-haves Qualities:

  • Brand-building and positioning exposure.
  • Understanding of Events and field marketing.
  • Data-led mindset
  • Prior experience managing external PR / Media agencies or partners.

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