CRM Copy Lead

6 days ago

Bengaluru, Karnataka, India Kapiva Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About the Role

We are looking for a visionary Creative Lead, someone who has grown through the copywriting/content track, to lead and elevate the creative expression of Kapiva across digital, product, and CRM channels. This is a strategic + hands-on role where you'll manage a 3-5 member team and set the tone for high-impact storytelling and campaign design across the brand.

As a member of the marketing leadership team, you'll directly shape how Kapiva communicates with its audience – from short-form snackable Reels to CRM journeys to large-scale campaigns across wellness categories like Men's Health, Gym Performance, Daily Wellness, Lifestyle, Packaging, International and Retention.

Key Responsibilities

Creative Vision & Content Strategy

  • Define and evolve the brand's creative tone across platforms.

  • Lead the development of engaging, conversion-led content strategies for Instagram

Reels, YouTube Shorts, CRM, and website.

  • Guide storytelling across digital-first Ayurveda narratives that simplify wellness for

today's consumer.

Copy & Storytelling Excellence

  • Personally shape long-form and short-form scripts that cut through digital clutter.

  • Ensure a consistent, compelling brand voice across copy touchpoints – from CRM to

campaigns to social.

  • Be the final eye on important copy deliverables while mentoring copy team members.

Team Leadership & Development

  • Lead a 15+ member creative team via Creative Leads; mentor copywriters directly.

  • Conduct weekly reviews, ideation sessions, and drive best-in-class execution standards.

  • Foster a culture of experimentation, learning, and high-performance creativity.

Cross-Functional Collaboration

  • Partner with Growth, Performance Marketing, Product, and Retention teams to co-own

business outcomes.

  • Align creative efforts with platform best practices, brand goals, and campaign KPIs.

Performance & Optimization

  • Review content effectiveness via metrics (CTR, engagement, conversions).

  • Use performance insights to refine future storytelling & formats.

Requirements

  • 6 + years in content, copywriting, or creative strategy roles.

  • At least 2–3 years in a team handling role managing copy teams.

  • Deep experience in digital content creation, particularly Instagram Reels, YouTube

Shorts, CRM communications.

  • Ability to balance brand-first storytelling with performance-led outcomes.

  • Bonus if you've worked in D2C or wellness/FMCG space.

  • You've written at scale — landing pages, campaigns, CRM journeys, influencer scripts,

and more.

  • Experience collaborating with designers, performance marketers & product teams.

Why Join Us?

  • Lead the full-stack creative engine of one of India's fastest-growing wellness brands.

  • Own storytelling across product + performance + retention — no silos

  • Opportunity to reimagine Ayurveda for the next-gen audience.

  • Fast-paced, founder-led environment with strong marketing DNA.

  • Competitive compensation and ownership of outcomes.

If you live and breathe copy, know how to lead from the front, and want to build a brand that

truly impacts lives — we'd love to hear from you.

  • Looking For CRM Properties

    1 week ago

    Bengaluru, Karnataka, India Shri Management Services Full time ₹ 4,00,000 - ₹ 5,00,000 per year

    Bangalore, HBR LayoutLink CopiedA real estate CRM (Customer Relationship Management) job focuses on managing client relationships, sales processes, and administrative tasks using CRM software. Responsibilities include handling leads, managing transactions from booking to possession, coordinating with sales and other internal teams, maintaining customer data,...

  • CRM Lead

    4 days ago

    Bengaluru, Karnataka, India Tebiz Digital Solutions Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    HiGreetings from Total eBiz Solutions, BangaloreWe are hiring CRM Sr. Developer/Technical Lead for our Bangalore location as WFOShare your profile to along with your CTC, ECTC, Notice, Location etc.Here is the JD:Should be able to lead a team of 3-8 resources effectively.8-10 years experience with Microsoft Dynamics 2016/365 CRMExperience in customizations,...

  • Copy Writer

    4 days ago

    Bengaluru, Karnataka, India Uplers Full time ₹ 8,00,000 - ₹ 10,00,000 per year

    Copy Writer - Strategy & ContentExperience: 3 - 5 Years ExpSalary : 8-10 lacs/annumPreferred Notice Period: Within 30 DaysShift: 10:00AM to 7:00PM ISTOpportunity Type: Onsite (Bengaluru)Placement Type: Permanent(*Note: This is a requirement for one of Uplers' Clients)Must have skills required :Content Writing, Content Marketing, CDNs, Social Media Marketing...

  • Business Development Executive

    7 days ago

    Bengaluru, Karnataka, India, Karnataka Nurture CRM Full time

    Job Description We're Hiring: Business Development Executive (Full-Time | On-Site)Location: Bengaluru, KarnatakaExperience: 1 – 3 YearsImmediate Joiners PreferredAbout Nurture CRMNurture is a fast-growing SaaS company providing powerful CRM solutions tailored for coaching institutes and upskilling centers. Our platform helps institutes manage their sales...

  • Assistant Manager Copy Writer

    6 hours ago

    Bengaluru, Karnataka, India UNext Learning Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Please note that we are only considering candidates who are currently located in Bangalore.Are you a storyteller with a knack for writing persuasive and impactful content? We at UNext are looking for a Creative Content Writer (Assistant Manager level) with 1+ years of experience to help shape our brand's voice across multiple channels.What you'll do: Craft...

  • Ad Copy Content Writer

    2 weeks ago

    Bengaluru, Karnataka, India Fullinfaws College Full time ₹ 35,000 - ₹ 5,40,000 per year

    Job Title: Ad Copy Content WriterCompany: Leading Digital Marketing EdTech FirmLocation: JP Nagar 3rd Phase, BangaloreSalary: Up to ₹7 LPAWorking Days: 6 Days a Week (Sunday Fixed Off)Language Requirement: English OnlyExperience: Minimum 2 Years in Ad Copywriting (EdTech experience is a plus)About the Company:We are one of the top EdTech companies in...

  • CRM Specialist

    6 days ago

    Bengaluru, Karnataka, India Wayground (formerly Quizizz) Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Wayground (formerly Quizizz) is one of the fastest-growing EdTech platforms in the world. Our team is on a mission to empower every educator to motivate every learner in the world. Our platform offers engaging and interactive quiz-based learning experiences and is used by more than 75 million people every month in over 180 countries, including 90% of U.S....

  • CRM Specialist

    2 weeks ago

    Bengaluru, Karnataka, India, Karnataka Wayground Full time

    Wayground (formerly Quizizz) is one of the fastest-growing EdTech platforms in the world. Our team is on a mission to empower every educator to motivate every learner in the world. Our platform offers engaging and interactive quiz-based learning experiences and is used by more than 75 million people every month in over 180 countries, including 90% of U.S....

  • Copy Coordinator

    6 days ago

    Bengaluru, Karnataka, India Omnicom Full time ₹ 4,00,000 - ₹ 8,00,000 per year

    About Omnicom Global SolutionsOmnicom Global Solutions is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations...

  • Dynamics CRM Development Lead

    2 weeks ago

    Bengaluru, Karnataka, India DysrupIT Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    JOB SUMMARY:We are seeking a highly skilled Dynamics 365 CRM Developer Lead to oversee the design, development, and delivery of solutions within the Microsoft Dynamics 365 Customer Engagement (CE/CRM) platform. The ideal candidate will have strong hands-on technical experience, leadership capabilities, and a proven ability to collaborate with business and...